푸르덴셜 파이낸셜, Inc.
US ˙ NYSE ˙ US7443201022

SecurityPRU / Prudential Financial, Inc.
InstitutionBaird Robert W & Co Inc /wi/
Latest Disclosed Ownership4,015 shares
Latest Disclosed Value $ 322,000
Baird Robert W & Co Inc /wi/ reports 9.90% decrease in ownership of PRU / Prudential Financial, Inc.

On May 13, 2015 - Baird Robert W & Co Inc /wi/ filed a 13F-HR form disclosing ownership of 4,015 shares of Prudential Financial, Inc. (US:PRU) valued at $322,445 USD as of March 31, 2015. The entity filed a previous 13F-HR on February 12, 2015 disclosing 4,456 shares of Prudential Financial, Inc.. This represents a change in shares of -9.90% during the quarter. The current value of the position is $420,049 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2015-05-13 2015-03-31 13F PRUDENTIAL FINL COMMON 744320102 4,015 -441 -9.90 322 -20.10 0.0033
2015-02-12 2014-12-31 13F PRUDENTIAL FINL COMMON 744320102 4,456 745 20.08 403 23.62 0.0043
2014-11-12 2014-09-30 13F PRUDENTIAL FINL COMMON 744320102 3,711 178 5.04 326 3.82 0.0046
2014-08-08 2014-06-30 13F PRUDENTIAL FINL COMMON 744320102 3,533 1,218 52.61 314 47.42 0.0044
2014-02-12 2013-12-31 13F PRUDENTIAL FINL COMMON 744320102 2,315 2,315 213 0.0037
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.