Benjamin F. Edwards & Company, Inc. reports 64.90% increase in ownership of TTD / The Trade Desk, Inc.

더 트레이드 데스크, Inc.

US ˙ NasdaqGM ˙ US88339J1051

Security	TTD / The Trade Desk, Inc.
Institution	Benjamin F. Edwards & Company, Inc.
Latest Disclosed Ownership	31,761 shares
Latest Disclosed Value	$ 3,102

On August 12, 2024 - Benjamin F. Edwards & Company, Inc. filed a 13F-HR form disclosing ownership of 31,761 shares of The Trade Desk, Inc. (US:TTD) valued at $3,102,097 USD as of June 30, 2024. The entity filed a previous 13F-HR on April 29, 2024 disclosing 19,261 shares of The Trade Desk, Inc.. This represents a change in shares of 64.90% during the quarter. The current value of the position is $633,632 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)

File Date	Effective Date	Form	Security	Class	ID	Reported Shares	ΔShares	ΔShares (%)	Reported Value (x1000)	ΔValue (%)	Alloc (%)
2024-08-12	2024-06-30	13F	THE TRADE DESK	COM CL A	88339J105	31,761	12,500	64.90	3	200.00	0.0545
2024-04-29	2024-03-31	13F	THE TRADE DESK	COM CL A	88339J105	19,261	-547	-2.76	2	0.00	0.0306
2024-02-06	2023-12-31	13F	THE TRADE DESK	COM CL A	88339J105	19,808	4,561	29.91	1	0.00	0.0286
2023-11-13	2023-09-30	13F	THE TRADE DESK	COM CL A	88339J105	15,247	-560	-3.54	1	0.00	0.0458
2023-08-15	2023-06-30	13F	THE TRADE DESK	COM CL A	88339J105	15,807	-19	-0.12	1		0.0465
2023-04-27	2023-03-31	13F	THE TRADE DESK	COM CL A	88339J105	15,826	103	0.66	1		0.0404
2023-02-07	2022-12-31	13F	THE TRADE DESK	COM CL A	88339J105	15,723	-1,886	-10.71	1	-100.00	0.0317
2022-10-28	2022-09-30	13F	THE TRADE DESK	COM CL A	88339J105	17,609	926	5.55	1,052	50.50	0.0528
2022-08-12	2022-06-30	13F	THE TRADE DESK	COM CL A	88339J105	16,683	-3,312	-16.56	699	-49.53	0.0338
2022-05-04	2022-03-31	13F	THE TRADE DESK	COM CL A	88339J105	19,995	17	0.09	1,385	-24.36	0.0618
2022-02-07	2021-12-31	13F	THE TRADE DESK	COM CL A	88339J105	19,978	-328	-1.62	1,831	28.22	0.0815
2021-11-02	2021-09-30	13F	THE TRADE DESK	COM CL A	88339J105	20,306	1,426	7.55	1,428	-2.26	0.0718
2021-08-11	2021-06-30	13F	THE TRADE DESK	COM CL A	88339J105	18,880	16,986	896.83	1,461	18.40	0.0744
2021-05-14	2021-03-31	13F	THE TRADE DESK	COM CL A	88339J105	1,894	-20	-1.04	1,234	-19.50	0.0664
2021-02-16	2020-12-31	13F	THE TRADE DESK	COM CL A	88339J105	1,914	-156	-7.54	1,533	42.74	0.0910
2020-11-13	2020-09-30	13F	THE TRADE DESK	COM CL A	88339J105	2,070	-102	-4.70	1,074	21.63	0.0720
2020-08-14	2020-06-30	13F	THE TRADE DESK	COM CL A	88339J105	2,172	-1	-0.05	883	110.74	0.0641
2020-05-07	2020-03-31	13F	THE TRADE DESK	COM CL A	88339J105	2,173	-177	-7.53	419	-31.31	0.0358
2020-02-06	2019-12-31	13F	THE TRADE DESK	COM CL A	88339J105	2,350	0	0.00	610	38.32	0.0429
2019-11-05	2019-09-30	13F	THE TRADE DESK	COM CL A	88339J105	2,350	0	0.00	441	-17.57	0.0345
2019-08-08	2019-06-30	13F	THE TRADE DESK	COM CL A	88339J105	2,350	-50	-2.08	535	12.63	0.0449
2019-05-15	2019-03-31	13F	THE TRADE DESK	COM CL A	88339J105	2,400	-100	-4.00	475	63.79	0.0430
2019-01-31	2018-12-31	13F	THE TRADE DESK	COM CL A	88339J105	2,500	-400	-13.79	290	-33.79	0.0301
2018-10-29	2018-09-30	13F	THE TRADE DESK	COM CL A	88339J105	2,900	0	0.00	438	61.03	0.0412
2018-07-19	2018-06-30	13F	THE TRADE DESK	COM CL A	88339J105	2,900	-150	-4.92	272	80.13	0.0268
2018-04-17	2018-03-31	13F	THE TRADE DESK	COM CL A	88339J105	3,050	300	10.91	151	19.84	0.0154
2018-01-17	2017-12-31	13F	THE TRADE DESK	COM CL A	88339J105	2,750	1,550	129.17	126	70.27	0.0132
2017-10-24	2017-09-30	13F	THE TRADE DESK	COM CL A	88339J105	1,200	750	166.67	74	221.74	0.0089
2017-07-26	2017-06-30	13F	THE TRADE DESK	COM CL A	88339J105	450	450		23		0.0030

Legend

Shares: The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value: The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price: The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class: This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred

Allocation (%): The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation: The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%): The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis: The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss: This is the market value of the position as of the effective date minus the cost basis.