ETF 신뢰 증폭 - 온라인 소매 ETF 증폭
US ˙ ARCA ˙ US0321081020

SecurityIBUY / Amplify ETF Trust - Amplify Online Retail ETF
InstitutionMorgan Stanley
Latest Disclosed Ownership7,884 shares
Latest Disclosed Value $ 492,894
Morgan Stanley reports 18.88% decrease in ownership of IBUY / Amplify ETF Trust - Amplify Online Retail ETF

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 7,884 shares of Amplify ETF Trust - Amplify Online Retail ETF (US:IBUY) valued at $492,879 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 9,719 shares of Amplify ETF Trust - Amplify Online Retail ETF. This represents a change in shares of -18.88% during the quarter. The current value of the position is $518,855 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 7,884 -1,835 -18.88 493 -31.95 0.0000
2026-05-27 2025-12-31 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 9,719 -80 -0.82 723 -3.08 0.0000
2026-02-13 2025-12-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 9,719 -80 723 0.0000
2026-05-27 2025-09-30 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 9,799 214 2.23 746 12.86 0.0000
2025-11-14 2025-09-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 9,799 214 746 0.0000
2025-08-15 2025-06-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 9,585 -1,799 -15.80 662 -3.36 0.0000
2025-05-15 2025-03-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 11,384 486 4.46 685 -2.84 0.0000
2025-05-15 2024-12-31 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 10,898 794 7.86 705 14.29 0.0000
2025-02-14 2024-12-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 10,898 794 705 0.0000
2025-05-14 2024-09-30 13F/A-2 AMPLIFY ETF TR ONLIN RETL ETF 032108102 10,104 -950 -8.59 616 1.32 0.0000
2025-02-14 2024-09-30 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 10,104 -950 616 0.0000
2024-11-14 2024-09-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 10,104 -950 616 0.0000
2025-05-14 2024-06-30 13F/A-2 AMPLIFY ETF TR ONLIN RETL ETF 032108102 11,054 1,259 12.85 609 7.04 0.0000
2024-10-17 2024-06-30 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 11,054 1,259 609 0.0000
2024-08-14 2024-06-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 11,054 1,259 609 0.0000
2024-10-17 2024-03-31 13F/A-2 AMPLIFY ETF TR ONLIN RETL ETF 032108102 9,795 490 5.27 569 13.60 0.0000
2024-08-16 2024-03-31 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 9,795 490 569 0.0000
2024-05-15 2024-03-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 9,795 490 569 0.0000
2024-08-16 2023-12-31 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 9,305 1,358 17.09 501 42.45 0.0000
2024-02-13 2023-12-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 9,305 1,358 501 0.0000
2023-11-15 2023-09-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 7,947 -7,021 -46.91 352 -49.20 0.0000
2023-08-14 2023-06-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 14,968 -1,403 -8.57 692 -4.43 0.0001
2023-05-15 2023-03-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 16,371 -206 -1.24 723 11.92 0.0001
2023-02-14 2022-12-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 16,577 -9,285 -35.90 646 -36.85 0.0001
2022-11-14 2022-09-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 25,862 397 1.56 1,023 -4.12 0.0001
2022-10-27 2022-06-30 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 25,465 -11,152 -30.46 1,067 -55.63 0.0001
2022-08-15 2022-06-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 25,465 -11,152 1,067 0.0000
2022-10-27 2022-03-31 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 36,617 -5,190 -12.41 2,405 -34.66 0.0003
2022-05-13 2022-03-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 36,617 -5,190 2,405 0.0003
2022-02-14 2021-12-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 41,807 -16,137 -27.85 3,681 -41.87 0.0005
2021-11-15 2021-09-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 57,944 6,707 13.09 6,332 -4.71 0.0009
2021-08-23 2021-06-30 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 51,237 -1,518 -2.88 6,645 1.42 0.0009
2021-08-16 2021-06-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 51,237 -1,518 6,645 0.0002
2021-05-17 2021-03-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 52,755 28,995 122.03 6,552 141.24 0.0010
2021-02-16 2020-12-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 23,760 20,291 584.92 2,716 784.69 0.0004
2020-11-13 2020-09-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 3,469 3,222 1,304.45 307 1,605.56 0.0001
2020-08-14 2020-06-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 247 211 586.11 18 1,700.00 0.0000
2020-05-26 2020-03-31 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 36 -293 -89.06 1 -94.12 0.0000
2020-05-15 2020-03-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 36 -293 1 0.0768
2020-02-14 2019-12-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 329 -120 -26.73 17 -19.05 0.0000
2019-11-14 2019-09-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 449 100 28.65 21 23.53 0.0000
2019-08-14 2019-06-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 349 80 29.74 17 30.77 0.0000
2019-05-15 2019-03-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 269 30 12.55 13 30.00 0.0000
2019-02-14 2018-12-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 239 -1,126 -82.49 10 -85.92 0.0000
2019-04-23 2018-09-30 13F/A-2 AMPLIFY ETF TR ONLIN RETL ETF 032108102 1,365 -801 -36.98 71 -36.04 0.0000
2018-11-20 2018-09-30 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 1,365 0 71 0.0000
2018-11-14 2018-09-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 1,365 -801 71
2019-04-23 2018-06-30 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 2,166 897 70.69 111 94.74 0.0000
2018-08-14 2018-06-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 2,166 897 111
2019-04-23 2018-03-31 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 1,269 169 15.36 57 26.67 0.0000
2018-05-14 2018-03-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 1,269 169 57
2019-04-23 2017-12-31 13F/A-1 AMPLIFY ETF TR ONLIN RETL ETF 032108102 1,100 1,000 1,000.00 45 1,025.00 0.0000
2018-02-14 2017-12-31 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 1,100 1,000 45
2017-11-14 2017-09-30 13F AMPLIFY ETF TR ONLIN RETL ETF 032108102 100 100 4 0.0000
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.