세일즈포스, Inc.
US ˙ NYSE ˙ US79466L3024

SecurityCRM / Salesforce, Inc.
InstitutionAdvisor Group, Inc.
Latest Disclosed Ownership98,844 shares
Latest Disclosed Value $ 16,076,000
Advisor Group, Inc. ownership in CRM / Salesforce, Inc.

On February 12, 2020 - Advisor Group, Inc. filed a 13F-HR form disclosing ownership of 98,844 shares of Salesforce, Inc. (US:CRM) valued at $16,075,988 USD as of December 31, 2019. The entity filed a previous 13F-HR on November 13, 2019 disclosing 82,350 shares of Salesforce, Inc.. This represents a change in shares of 20.03% during the quarter. The current value of the position is $18,351,377 USD.

Advisor Group, Inc. has a history of taking positions in derivatives of the underlying security (CRM) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CRM / Salesforce, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2020-02-12 2019-12-31 13F SALESFORCE COM COM 79466L302 98,844 16,494 20.03 16,076 31.52 0.1112
2019-11-13 2019-09-30 13F SALESFORCE COM COM 79466L302 82,350 1,220 1.50 12,223 -0.71 0.0902
2019-07-31 2019-06-30 13F SALESFORCE COM COM 79466L302 81,130 10,600 15.03 12,310 10.21 0.0944
2019-05-09 2019-03-31 13F SALESFORCE COM COM 79466L302 70,530 9,125 14.86 11,170 32.82 0.0919
2019-02-11 2018-12-31 13F SALESFORCE COM COM 79466L302 61,405 1,550 2.59 8,410 -11.64 0.0826
2018-11-14 2018-09-30 13F SALESFORCE COM COM 79466L302 59,855 13,377 28.78 9,518 50.15 0.0960
2018-08-13 2018-06-30 13F SALESFORCE COM COM 79466L302 46,478 3,625 8.46 6,339 27.21 0.0872
2018-05-15 2018-03-31 13F SALESFORCE COM COM 79466L302 42,853 4,993 13.19 4,983 28.73 0.0685
2018-02-14 2017-12-31 13F SALESFORCE COM COM 79466L302 37,860 8,221 27.74 3,871 39.80 0.0517
2017-11-06 2017-09-30 13F SALESFORCE COM COM 79466L302 29,639 4,751 19.09 2,769 28.43 0.0436
2017-11-03 2017-06-30 13F/A-1 SALESFORCE COM COM 79466L302 24,888 1,515 6.48 2,156 11.77 0.0379
2017-08-11 2017-06-30 13F SALESFORCE COM COM 79466L302 24,888 1,515 2,101
2017-11-02 2017-03-31 13F/A-1 SALESFORCE COM COM 79466L302 23,373 2,619 12.62 1,929 35.75 0.0390
2017-05-15 2017-03-31 13F SALESFORCE COM COM 79466L302 23,373 2,619 1,864
2017-11-02 2016-12-31 13F/A-1 SALESFORCE COM COM 79466L302 20,754 4,876 30.71 1,421 25.53 0.0321
2017-01-31 2016-12-31 13F SALESFORCE COM COM 79466L302 20,754 4,876 1,340
2017-11-02 2016-09-30 13F/A-1 SALESFORCE COM COM 79466L302 15,878 -832 -4.98 1,132 -14.50 0.0272
2016-11-08 2016-09-30 13F SALESFORCE COM COM 79466L302 15,878 -832 1,046
2016-08-11 2016-06-30 13F SALESFORCE COM COM 79466L302 16,710 16,710 1,324 0.0348
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2017-11-02 2017-03-31 13F/A SALESFORCE COM INC CALL COM Call 0 -100.00 0 n/a n/a n/a
2017-11-02 2016-12-31 13F/A SALESFORCE COM INC CALL COM Call 25 0.00 0 -100.00 n/a n/a n/a
2017-01-31 2016-12-31 13F SALESFORCE COM INC CALL COM Call 25 0 n/a n/a n/a
2017-11-02 2016-09-30 13F/A SALESFORCE COM INC CALL COM Call 25 150.00 4 -42.86 n/a n/a n/a
2016-11-08 2016-09-30 13F SALESFORCE COM INC CALL COM Call 25 4 n/a n/a n/a
2016-08-11 2016-06-30 13F SALESFORCE COM INC CALL OPTION Call 10 7 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.