제타 글로벌 홀딩스 주식회사
MX ˙ BMV ˙ US98956A1051
SecurityMX:ZETA / Zeta Global Holdings Corp.
InstitutionMorgan Stanley
Latest Disclosed Ownership2,212,841 shares
Latest Disclosed Value $ 35,228,453
Morgan Stanley reports 50.89% increase in ownership of ZETA / Zeta Global Holdings Corp.

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 2,212,841 shares of Zeta Global Holdings Corp. (MX:ZETA) valued at $35,228,453 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 1,466,553 shares of Zeta Global Holdings Corp.. This represents a change in shares of 50.89% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F ZETA GLOBAL HOLDINGS CL A 98956A105 2,212,841 746,288 50.89 35,228 18.04 0.0021
2026-05-27 2025-12-31 13F/A-1 ZETA GLOBAL HOLDINGS CL A 98956A105 1,466,553 406,893 38.40 29,844 41.74 0.0018
2026-02-13 2025-12-31 13F ZETA GLOBAL HOLDINGS CL A 98956A105 1,466,553 406,893 29,844 0.0018
2026-05-27 2025-09-30 13F/A-1 ZETA GLOBAL HOLDINGS CL A 98956A105 1,059,660 -229,744 -17.82 21,055 5.42 0.0013
2025-11-14 2025-09-30 13F ZETA GLOBAL HOLDINGS CL A 98956A105 1,059,660 -229,744 21,055 0.0013
2025-08-15 2025-06-30 13F ZETA GLOBAL HOLDINGS CL A 98956A105 1,289,404 381,396 42.00 19,973 62.22 0.0013
2025-05-15 2025-03-31 13F ZETA GLOBAL HOLDINGS CL A 98956A105 908,008 -2,099,308 -69.81 12,313 -77.24 0.0009
2025-05-15 2024-12-31 13F/A-1 ZETA GLOBAL HOLDINGS CL A 98956A105 3,007,316 674,867 28.93 54,102 -22.24 0.0038
2025-02-14 2024-12-31 13F ZETA GLOBAL HOLDINGS CL A 98956A105 3,007,316 674,867 54,102 0.0038
2025-05-14 2024-09-30 13F/A-2 ZETA GLOBAL HOLDINGS CL A 98956A105 2,332,449 51,222 2.25 69,577 72.80 0.0050
2025-02-14 2024-09-30 13F/A-1 ZETA GLOBAL HOLDINGS CL A 98956A105 2,332,449 51,222 69,577 0.0050
2024-11-14 2024-09-30 13F ZETA GLOBAL HOLDINGS CL A 98956A105 2,332,449 51,222 69,577 0.0050
2025-05-14 2024-06-30 13F/A-2 ZETA GLOBAL HOLDINGS CL A 98956A105 2,281,227 1,739,619 321.20 40,264 580.23 0.0031
2024-10-17 2024-06-30 13F/A-1 ZETA GLOBAL HOLDINGS CL A 98956A105 2,281,227 1,739,619 40,264 0.0031
2024-08-14 2024-06-30 13F ZETA GLOBAL HOLDINGS CL A 98956A105 2,281,227 1,739,619 40,264 0.0031
2024-10-17 2024-03-31 13F/A-2 ZETA GLOBAL HOLDINGS CL A 98956A105 541,608 -251,445 -31.71 5,920 -15.37 0.0005
2024-08-16 2024-03-31 13F/A-1 ZETA GLOBAL HOLDINGS CL A 98956A105 541,608 -251,445 5,920 0.0001
2024-05-15 2024-03-31 13F ZETA GLOBAL HOLDINGS CL A 98956A105 541,608 -251,445 5,920 0.0005
2024-08-16 2023-12-31 13F/A-1 ZETA GLOBAL HOLDINGS CL A 98956A105 793,053 216,625 37.58 6,995 45.31 0.0006
2024-02-13 2023-12-31 13F ZETA GLOBAL HOLDINGS CL A 98956A105 793,053 216,625 6,995 0.0006
2023-11-15 2023-09-30 13F ZETA GLOBAL HOLDINGS CL A 98956A105 576,428 135,816 30.82 4,813 27.94 0.0005
2023-08-14 2023-06-30 13F ZETA GLOBAL HOLDINGS CL A 98956A105 440,612 1,807 0.41 3,763 -20.83 0.0004
2023-05-15 2023-03-31 13F ZETA GLOBAL HOLDINGS CL A 98956A105 438,805 300,849 218.08 4,752 321.65 0.0005
2023-02-14 2022-12-31 13F ZETA GLOBAL HOLDINGS CL A 98956A105 137,956 11,785 9.34 1,127 34.97 0.0001
2022-11-14 2022-09-30 13F ZETA GLOBAL HOLDINGS CL A 98956A105 126,171 -31,399 -19.93 835 17.44 0.0001
2022-10-27 2022-06-30 13F/A-1 ZETA GLOBAL HOLDINGS CL A 98956A105 157,570 135,322 608.24 711 150.35 0.0001
2022-08-15 2022-06-30 13F ZETA GLOBAL HOLDINGS CL A 98956A105 157,570 135,322 711 0.0000
2022-10-27 2022-03-31 13F/A-1 ZETA GLOBAL HOLDINGS CL A 98956A105 22,248 13,179 145.32 284 273.68 0.0000
2022-05-13 2022-03-31 13F ZETA GLOBAL HOLDINGS CL A 98956A105 22,248 13,179 284 0.0000
2022-02-14 2021-12-31 13F ZETA GLOBAL HOLDINGS CL A 98956A105 9,069 -1,778 -16.39 76 20.63 0.0000
2021-11-15 2021-09-30 13F ZETA GLOBAL HOLDINGS CL A 98956A105 10,847 -10,330 -48.78 63 -64.61 0.0000
2021-08-23 2021-06-30 13F/A-1 ZETA GLOBAL HOLDINGS CL A 98956A105 21,177 21,177 178 0.0000
2021-08-16 2021-06-30 13F ZETA GLOBAL HOLDINGS CL A 98956A105 21,177 21,177 178 0.0000
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.