더 트레이드 데스크, Inc.
MX ˙ BMV ˙ US88339J1051
SecurityMX:TTD / The Trade Desk, Inc.
InstitutionJpmorgan Chase & Co
Latest Disclosed Ownership704,213 shares
Ownership 4.00%
Jpmorgan Chase & Co ownership in TTD / The Trade Desk, Inc.

2017-04-07 - Jpmorgan Chase & Co has filed an SC 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 704,213 shares of The Trade Desk, Inc. (MX:TTD). This represents 4.0 percent ownership of the company. In their previous filing dated 2017-01-13 , Jpmorgan Chase & Co had reported owning 528,150 shares, indicating an increase of 33.34 percent.

Jpmorgan Chase & Co has a history of taking positions in derivatives of the underlying security (TTD) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 700 of underlying shares valued at $15,407 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File
Date
Effective
Date
Form Prev
Shares
Latest
Shares
ΔShares
(Percent)
Ownership
(Percent)
ΔOwnership
(Percent)
2017-04-07 2017-04-07 13G/A 528,150 704,213 33.34 4.00 -59.18
2017-01-13 2017-01-13 13G/A 468,634 528,150 12.70 9.80 12.64
2016-12-06 2016-12-06 13G/A 696,197 468,634 -32.69 8.70 -41.61
2016-10-06 2016-10-06 13G 696,197 14.90

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
(Premium Subscription Required)

In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:TTD / The Trade Desk, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F/A-1 THE TRADE DESK COMMON 88339J105 2,388,311 1,785,745 296.36 52,567 129.82 0.0034
2026-02-11 2025-12-31 13F THE TRADE DESK COMMON 88339J105 602,566 -5,722,285 -90.47 22,873 -92.62 0.0014
2025-11-26 2025-09-30 13F/A-1 THE TRADE DESK COMMON 88339J105 6,324,851 -2,301,607 -26.68 309,981 -50.09 0.0186
2025-11-07 2025-09-30 13F THE TRADE DESK COMMON 88339J105 6,324,851 -2,301,607 309,981 0.0186
2025-08-12 2025-06-30 13F THE TRADE DESK COMMON 88339J105 8,626,458 -6,657,668 -43.56 621,019 -25.75 0.0406
2025-05-12 2025-03-31 13F THE TRADE DESK COMMON 88339J105 15,284,126 -2,430,911 -13.72 836,347 -59.83 0.0611
2025-02-12 2024-12-31 13F THE TRADE DESK COMMON 88339J105 17,715,037 917,822 5.46 2,082,048 13.04 0.1550
2024-12-26 2024-09-30 13F/A-1 THE TRADE DESK COMMON 88339J105 16,797,215 -830,370 -4.71 1,841,815 6.98 0.1400
2024-11-08 2024-09-30 13F THE TRADE DESK COMMON 88339J105 16,797,215 -830,370 1,841,815 0.1404
2024-12-26 2024-06-30 13F/A-1 THE TRADE DESK COMMON 88339J105 17,627,585 2,668,227 17.84 1,721,686 31.65 0.1412
2024-08-12 2024-06-30 13F THE TRADE DESK COMMON 88339J105 17,627,585 2,668,227 1,721,686 0.1414
2024-12-26 2024-03-31 13F/A-1 THE TRADE DESK COMMON 88339J105 14,959,358 -4,933,616 -24.80 1,307,747 -8.64 0.1105
2024-05-10 2024-03-31 13F THE TRADE DESK COMMON 88339J105 14,959,358 -4,933,616 1,307,747 0.1106
2024-12-26 2023-12-31 13F/A-1 THE TRADE DESK COMMON 88339J105 19,892,974 -566,089 -2.77 1,431,498 -10.47 0.1373
2024-02-12 2023-12-31 13F THE TRADE DESK COMMON 88339J105 19,892,974 -566,089 1,431,498 0.1375
2023-11-14 2023-09-30 13F Trade Desk Inc Cl A COM 88339J105 20,459,063 1,066,409 5.50 1,598,876 6.77 0.1764
2023-08-11 2023-06-30 13F THE TRADE DESK COMMON 88339J105 19,392,654 -201,063 -1.03 1,497,501 25.48 0.1627
2023-05-18 2023-03-31 13F/A-1 THE TRADE DESK COMMON 88339J105 19,593,717 7,471,935 61.64 1,193,453 219,688.58 0.1454
2023-05-11 2023-03-31 13F THE TRADE DESK COMMON 88339J105 19,575,330 7,453,548 1,193,453 0.1456
2023-02-13 2022-12-31 13F THE TRADE DESK COMMON 88339J105 12,121,782 3,470,657 40.12 543 -99.89 0.0716
2022-11-14 2022-09-30 13F THE TRADE DESK COMMON 88339J105 8,651,125 -496,162 -5.42 516,906 34.90 0.0742
2022-08-11 2022-06-30 13F THE TRADE DESK COMMON 88339J105 9,147,287 966,607 11.82 383,180 -32.36 0.0534
2022-05-11 2022-03-31 13F THE TRADE DESK COMMON 88339J105 8,180,680 2,538,783 45.00 566,514 9.57 0.0682
2022-02-11 2021-12-31 13F/A-1 THE TRADE DESK COMMON 88339J105 5,641,897 -715,150 -11.25 517,025 15.69 0.0597
2022-02-10 2021-12-31 13F THE TRADE DESK COMMON 88339J105 5,641,897 -715,150 517,025 0.0592
2021-11-12 2021-09-30 13F THE TRADE DESK COMMON 88339J105 6,357,047 -924,941 -12.70 446,900 -20.67 0.0553
2021-08-12 2021-06-30 13F THE TRADE DESK COMMON 88339J105 7,281,988 6,268,731 618.67 563,336 -14.68 0.0672
2021-05-12 2021-03-31 13F THE TRADE DESK COMMON 88339J105 1,013,257 -303,184 -23.03 660,300 -37.38 0.0881
2021-02-19 2020-12-31 13F/A-1 THE TRADE DESK COMMON 88339J105 1,316,441 -289,476 -18.03 1,054,470 31.77 0.1549
2021-02-11 2020-12-31 13F THE TRADE DESK COMMON 88339J105 1,316,441 -289,476 1,054,470 26,077.7945
2020-11-12 2020-09-30 13F/A-1 THE TRADE DESK COMMON 88339J105 1,605,917 -215,123 -11.81 800,229 8.10 0.1345
2020-11-12 2020-09-30 13F THE TRADE DESK COMMON 88339J105 1,605,917 800,229
2020-08-11 2020-06-30 13F THE TRADE DESK COMMON 88339J105 1,821,040 37,461 2.10 740,253 115.05 0.1429
2020-05-12 2020-03-31 13F THE TRADE DESK COMMON 88339J105 1,783,579 -54,375 -2.96 344,229 -27.90 0.0808
2020-02-11 2019-12-31 13F THE TRADE DESK COMMON 88339J105 1,837,954 -974,260 -34.64 477,462 -9.47 0.0890
2019-11-12 2019-09-30 13F THE TRADE DESK COMMON 88339J105 2,812,214 584,471 26.24 527,431 2.29 0.1050
2019-08-07 2019-06-30 13F THE TRADE DESK COMMON 88339J105 2,227,743 937,371 72.64 515,613 101.86 0.1008
2019-05-07 2019-03-31 13F THE TRADE DESK COMMON 88339J105 1,290,372 80,447 6.65 255,429 81.90 0.0522
2019-02-11 2018-12-31 13F THE TRADE DESK COMMON 88339J105 1,209,925 531,663 78.39 140,423 37.19 0.0325
2018-11-13 2018-09-30 13F/A-1 THE TRADE DESK COMMON 88339J105 678,262 668,872 7,123.24 102,358 11,518.39 0.0196
2018-11-07 2018-09-30 13F THE TRADE DESK COMMON 88339J105 678,262 668,872 102,358
2018-08-14 2018-06-30 13F THE TRADE DESK COMMON 88339J105 9,390 -985,659 -99.06 881 -98.22 0.0002
2018-05-10 2018-03-31 13F THE TRADE DESK COMMON 88339J105 995,049 137,479 16.03 49,375 25.90 0.0106
2018-02-13 2017-12-31 13F THE TRADE DESK COMMON 88339J105 857,570 -78,836 -8.42 39,217 -28.19 0.0083
2017-11-09 2017-09-30 13F THE TRADE DESK COMMON 88339J105 936,406 265,390 39.55 54,612 62.42 0.0120
2017-08-09 2017-06-30 13F THE TRADE DESK COMMON 88339J105 671,016 -38,504 -5.43 33,624 27.21 0.0077
2017-05-10 2017-03-31 13F THE TRADE DESK COMMON 88339J105 709,520 178,016 33.49 26,431 79.72 0.0060
2017-02-06 2016-12-31 13F THE TRADE DESK COMMON 88339J105 531,504 -164,693 -23.66 14,707 -27.68 0.0035
2016-11-04 2016-09-30 13F THE TRADE DESK COMMON 88339J105 696,197 696,197 20,336 0.0050
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-13 2026-03-31 13F/A THE TRADE DESK OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2026-05-13 2026-03-31 13F THE TRADE DESK OPTION Call 0 0 n/a n/a n/a
2026-02-11 2025-12-31 13F THE TRADE DESK OPTION Call 1,100 0.00 42 -22.64 n/a n/a n/a
2025-11-26 2025-09-30 13F/A THE TRADE DESK OPTION Call 1,100 -93.89 54 -95.91 n/a n/a n/a
2025-11-07 2025-09-30 13F THE TRADE DESK OPTION Call 1,100 54 n/a n/a n/a
2025-08-12 2025-06-30 13F THE TRADE DESK OPTION Call 18,000 -82.92 1,296 -77.54 n/a n/a n/a
2025-05-12 2025-03-31 13F THE TRADE DESK OPTION Call 105,400 49.08 5,767 -30.59 n/a n/a n/a
2025-02-12 2024-12-31 13F THE TRADE DESK OPTION Call 70,700 0.00 8,309 7.19 n/a n/a n/a
2024-12-26 2024-09-30 13F/A THE TRADE DESK OPTION Call 70,700 206.06 7,752 243.62 n/a n/a n/a
2024-11-08 2024-09-30 13F THE TRADE DESK OPTION Call 70,700 7,752 n/a n/a n/a
2024-12-26 2024-06-30 13F/A THE TRADE DESK OPTION Call 23,100 49.03 2,256 66.49 n/a n/a n/a
2024-08-12 2024-06-30 13F THE TRADE DESK OPTION Call 23,100 2,256 n/a n/a n/a
2024-12-26 2024-03-31 13F/A THE TRADE DESK OPTION Call 15,500 474.07 1,355 598.45 n/a n/a n/a
2024-05-10 2024-03-31 13F THE TRADE DESK OPTION Call 15,500 1,355 n/a n/a n/a
2024-12-26 2023-12-31 13F/A THE TRADE DESK OPTION Call 2,700 12.50 194 3.74 n/a n/a n/a
2024-02-12 2023-12-31 13F THE TRADE DESK OPTION Call 2,700 194 n/a n/a n/a
2023-11-14 2023-09-30 13F THE TRADE DESK OPTION Call 2,400 140.00 188 142.86 n/a n/a n/a
2023-08-11 2023-06-30 13F THE TRADE DESK OPTION Call 1,000 77 n/a n/a n/a
2022-05-11 2022-03-31 13F THE TRADE DESK OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-02-11 2021-12-31 13F/A THE TRADE DESK OPTION Call 267,800 0.00 24,541 30.36 n/a n/a n/a
2022-02-10 2021-12-31 13F THE TRADE DESK OPTION Call 267,800 24,541 n/a n/a n/a
2021-11-12 2021-09-30 13F THE TRADE DESK OPTION Call 267,800 -2.62 18,826 -11.51 n/a n/a n/a
2021-08-12 2021-06-30 13F THE TRADE DESK OPTION Call 275,000 21,274 n/a n/a n/a
2020-05-12 2020-03-31 13F THE TRADE DESK OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-02-11 2019-12-31 13F THE TRADE DESK OPTION Call 19,400 0.00 5,040 38.54 n/a n/a n/a
2019-11-12 2019-09-30 13F THE TRADE DESK OPTION Call 19,400 0.00 3,638 -27.82 n/a n/a n/a
2018-02-13 2017-12-31 13F THE TRADE DESK OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2017-11-09 2017-09-30 13F THE TRADE DESK OPTION Call 105,000 6,124 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-13 2026-03-31 13F/A THE TRADE DESK OPTION Put 700 0.00 15 -42.31 n/a n/a n/a
2026-02-11 2025-12-31 13F THE TRADE DESK OPTION Put 700 -99.92 27 -99.94 n/a n/a n/a
2025-11-26 2025-09-30 13F/A THE TRADE DESK OPTION Put 850,000 10,019.05 41,658 6,797.02 n/a n/a n/a
2025-11-07 2025-09-30 13F THE TRADE DESK OPTION Put 850,000 41,658 n/a n/a n/a
2025-08-12 2025-06-30 13F THE TRADE DESK OPTION Put 8,400 -95.23 605 -93.73 n/a n/a n/a
2025-05-12 2025-03-31 13F THE TRADE DESK OPTION Put 176,000 -16.82 9,631 -61.28 n/a n/a n/a
2025-02-12 2024-12-31 13F THE TRADE DESK OPTION Put 211,600 14.01 24,869 22.20 n/a n/a n/a
2024-12-26 2024-09-30 13F/A THE TRADE DESK OPTION Put 185,600 43.10 20,351 60.66 n/a n/a n/a
2024-11-08 2024-09-30 13F THE TRADE DESK OPTION Put 185,600 20,351 n/a n/a n/a
2024-12-26 2024-06-30 13F/A THE TRADE DESK OPTION Put 129,700 -17.28 12,668 -7.59 n/a n/a n/a
2024-08-12 2024-06-30 13F THE TRADE DESK OPTION Put 129,700 12,668 n/a n/a n/a
2024-12-26 2024-03-31 13F/A THE TRADE DESK OPTION Put 156,800 140.49 13,707 192.20 n/a n/a n/a
2024-05-10 2024-03-31 13F THE TRADE DESK OPTION Put 156,800 13,707 n/a n/a n/a
2024-12-26 2023-12-31 13F/A THE TRADE DESK OPTION Put 65,200 632.58 4,692 574.96 n/a n/a n/a
2024-02-12 2023-12-31 13F THE TRADE DESK OPTION Put 65,200 4,692 n/a n/a n/a
2023-11-14 2023-09-30 13F THE TRADE DESK OPTION Put 8,900 696 n/a n/a n/a
2022-11-14 2022-09-30 13F THE TRADE DESK OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2022-08-11 2022-06-30 13F THE TRADE DESK OPTION Put 79,800 3,343 n/a n/a n/a
2022-05-11 2022-03-31 13F THE TRADE DESK OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2022-02-11 2021-12-31 13F/A THE TRADE DESK OPTION Put 17,800 0.00 1,631 30.38 n/a n/a n/a
2022-02-10 2021-12-31 13F THE TRADE DESK OPTION Put 17,800 1,631 n/a n/a n/a
2021-11-12 2021-09-30 13F THE TRADE DESK OPTION Put 17,800 1,251 n/a n/a n/a
2021-02-19 2020-12-31 13F/A THE TRADE DESK OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2020-11-12 2020-09-30 13F/A THE TRADE DESK OPTION Put 50,000 -80.00 24,915 -75.48 n/a n/a n/a
2020-11-12 2020-09-30 13F THE TRADE DESK OPTION Put 50,000 24,915 n/a n/a n/a
2020-08-11 2020-06-30 13F THE TRADE DESK OPTION Put 250,000 400.00 101,625 307.89 n/a n/a n/a
2020-02-11 2019-12-31 13F THE TRADE DESK OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2019-11-12 2019-09-30 13F THE TRADE DESK OPTION Put 36,100 6,771 n/a n/a n/a
2018-11-13 2018-09-30 13F/A THE TRADE DESK OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2018-08-14 2018-06-30 13F THE TRADE DESK OPTION Put 50,000 0.00 4,690 89.04 n/a n/a n/a
2018-05-10 2018-03-31 13F THE TRADE DESK OPTION Put 50,000 2,481 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.