더 트레이드 데스크, Inc.
MX ˙ BMV ˙ US88339J1051
SecurityMX:TTD / The Trade Desk, Inc.
InstitutionHartland & Co., LLC
Latest Disclosed Ownership1,898 shares
Latest Disclosed Value $ 43,066
Hartland & Co., LLC reports 80.44% decrease in ownership of TTD / The Trade Desk, Inc.

On May 6, 2026 - Hartland & Co., LLC filed a 13F-HR form disclosing ownership of 1,898 shares of The Trade Desk, Inc. (MX:TTD) valued at $43,066 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 9,703 shares of The Trade Desk, Inc.. This represents a change in shares of -80.44% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F THE TRADE DESK COM CL A 88339J105 1,898 -7,805 -80.44 43 -88.32 0.0004
2026-02-09 2025-12-31 13F THE TRADE DESK COM CL A 88339J105 9,703 -2,728 -21.95 368 -39.57 0.0046
2025-11-10 2025-09-30 13F THE TRADE DESK COM CL A 88339J105 12,431 3,503 39.24 609 -5.14 0.0080
2025-08-08 2025-06-30 13F THE TRADE DESK COM CL A 88339J105 8,928 0 0.00 643 31.56 0.0090
2025-05-13 2025-03-31 13F THE TRADE DESK COM CL A 88339J105 8,928 -4,544 -33.73 489 -69.17 0.0076
2025-02-10 2024-12-31 13F THE TRADE DESK COM CL A 88339J105 13,472 -212 -1.55 1,583 5.53 0.0240
2024-11-13 2024-09-30 13F THE TRADE DESK COM CL A 88339J105 13,684 174 1.29 1,500 13.72 0.0233
2024-08-12 2024-06-30 13F THE TRADE DESK COM CL A 88339J105 13,510 11,163 475.63 1,319 543.41 0.0225
2024-05-14 2024-03-31 13F THE TRADE DESK COM CL A 88339J105 2,347 482 25.84 205 52.99 0.0102
2024-02-12 2023-12-31 13F THE TRADE DESK COM CL A 88339J105 1,865 26 1.41 134 -6.29 0.0071
2023-11-13 2023-09-30 13F/A-1 THE TRADE DESK COM CL A 88339J105 1,839 362 24.51 144 25.44 0.0088
2023-11-07 2023-09-30 13F THE TRADE DESK COM CL A 88339J105 1,839 362 144 0.0079
2023-08-07 2023-06-30 13F THE TRADE DESK COM CL A 88339J105 1,477 971 191.90 114 280.00 0.0069
2023-05-09 2023-03-31 13F THE TRADE DESK COM CL A 88339J105 506 33 6.98 31 42.86 0.0022
2023-02-14 2022-12-31 13F THE TRADE DESK COM CL A 88339J105 473 84 21.59 21 -8.70 0.0017
2022-11-15 2022-09-30 13F THE TRADE DESK COM CL A 88339J105 389 0 0.00 23 43.75 0.0021
2022-08-12 2022-06-30 13F THE TRADE DESK COM CL A 88339J105 389 -90 -18.79 16 -51.52 0.0012
2022-05-04 2022-03-31 13F THE TRADE DESK COM CL A 88339J105 479 11 2.35 33 -23.26 0.0022
2022-02-14 2021-12-31 13F THE TRADE DESK COM CL A 88339J105 468 154 49.04 43 95.45 0.0029
2021-11-12 2021-09-30 13F THE TRADE DESK COM CL A 88339J105 314 2 0.64 22 -8.33 0.0016
2021-08-12 2021-06-30 13F THE TRADE DESK COM CL A 88339J105 312 253 428.81 24 -36.84 0.0018
2021-05-14 2021-03-31 13F THE TRADE DESK COM CL A 88339J105 59 28 90.32 38 52.00 0.0032
2021-02-11 2020-12-31 13F THE TRADE DESK COM CL A 88339J105 31 -10 -24.39 25 19.05 0.0023
2020-11-12 2020-09-30 13F THE TRADE DESK COM CL A 88339J105 41 17 70.83 21 110.00 0.0023
2020-08-11 2020-06-30 13F THE TRADE DESK COM CL A 88339J105 24 -6 -20.00 10 66.67 0.0012
2020-05-14 2020-03-31 13F THE TRADE DESK COM CL A 88339J105 30 30 6 0.0009
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.