펠로톤 인터랙티브, Inc.
MX ˙ BMV ˙ US70614W1009
SecurityMX:PTON / Peloton Interactive, Inc.
InstitutionHighTower Advisors, LLC
Latest Disclosed Ownership45,695 shares
Latest Disclosed Value $ 196,034
HighTower Advisors, LLC ownership in PTON / Peloton Interactive, Inc.

On May 5, 2026 - HighTower Advisors, LLC filed a 13F-HR form disclosing ownership of 45,695 shares of Peloton Interactive, Inc. (MX:PTON) valued at $196,034 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 36,082 shares of Peloton Interactive, Inc.. This represents a change in shares of 26.64% during the quarter.

HighTower Advisors, LLC has a history of taking positions in derivatives of the underlying security (PTON) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:PTON / Peloton Interactive, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 45,695 9,613 26.64 196 -11.71 0.0002
2026-02-06 2025-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 36,082 -2,074 -5.44 222 -35.28 0.0002
2025-11-07 2025-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 38,156 -149 -0.39 343 29.43 0.0004
2025-08-11 2025-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 38,305 -3,225 -7.77 266 1.15 0.0003
2025-05-13 2025-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 41,530 -1,277 -2.98 262 -29.57 0.0004
2025-02-07 2024-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 42,807 -2,916 -6.38 372 83.25 0.0005
2024-11-14 2024-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 45,723 -6,927 -13.16 203 16.00 0.0003
2024-08-13 2024-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 52,650 -12,859 -19.63 175 -35.19 0.0003
2024-05-06 2024-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 65,509 16,811 34.52 270 -8.16 0.0004
2024-02-12 2023-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 48,698 -2,027 -4.00 294 10.53 0.0005
2023-11-08 2023-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 50,725 1,321 2.67 266 -29.44 0.0005
2023-08-14 2023-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 49,404 11,332 29.76 377 -10.02 0.0007
2023-05-12 2023-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 38,072 -6,978 -15.49 419 18.36 0.0009
2023-02-09 2022-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 45,050 -14,329 -24.13 354 -11.72 0.0008
2022-11-09 2022-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 59,379 -186,929 -75.89 401 -82.40 0.0011
2022-08-10 2022-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 246,308 26,184 11.90 2,278 -60.84 0.0059
2022-05-12 2022-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 220,124 6,597 3.09 5,817 -23.86 0.0130
2022-02-10 2021-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 213,527 64,865 43.63 7,640 -40.97 0.0167
2021-11-12 2021-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 148,662 63,239 74.03 12,943 22.24 0.0346
2021-08-06 2021-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 85,423 1,368 1.63 10,588 12.21 0.0307
2021-05-10 2021-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 84,055 -73,599 -46.68 9,436 -60.55 0.0298
2021-02-10 2020-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 157,654 -76,798 -32.76 23,918 2.82 0.0996
2020-11-13 2020-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 234,452 9,463 4.21 23,262 78.92 0.1123
2020-08-10 2020-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 224,989 53,878 31.49 13,001 185.99 0.0709
2020-05-21 2020-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 171,111 163,719 2,214.81 4,546 2,054.50 0.0295
2020-02-14 2019-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 7,392 7,392 211 0.0012
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-05-13 2025-03-31 13F PELOTON INTERACTIVE CL A COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-02-07 2024-12-31 13F PELOTON INTERACTIVE CL A COM Call 25,300 7 n/a n/a n/a
2023-08-14 2023-06-30 13F PELOTON INTERACTIVE CL A COM Call 0 -100.00 0 n/a n/a n/a
2023-05-12 2023-03-31 13F PELOTON INTERACTIVE CL A COM Call 2,300 0 n/a n/a n/a
2022-11-09 2022-09-30 13F PELOTON INTERACTIVE CL A COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-08-10 2022-06-30 13F PELOTON INTERACTIVE CL A COM Call 10,400 9,900.00 7 -85.11 n/a n/a n/a
2022-05-12 2022-03-31 13F PELOTON INTERACTIVE CL A COM Call 104 47 n/a n/a n/a
2021-11-12 2021-09-30 13F PELOTON INTERACTIVE CL A COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-08-06 2021-06-30 13F PELOTON INTERACTIVE CL A COM Call 20,000 300 n/a n/a n/a
2021-05-10 2021-03-31 13F PELOTON INTERACTIVE CL A COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-02-10 2020-12-31 13F PELOTON INTERACTIVE CL A COM Call 2 -99.50 15 25.00 n/a n/a n/a
2020-11-13 2020-09-30 13F PELOTON INTERACTIVE CL A COM Call 400 12 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2024-02-12 2023-12-31 13F PELOTON INTERACTIVE CL A COM Put 0 -100.00 0 n/a n/a n/a
2023-11-08 2023-09-30 13F PELOTON INTERACTIVE CL A COM Put 23 21.05 0 n/a n/a n/a
2023-08-14 2023-06-30 13F PELOTON INTERACTIVE CL A COM Put 19 0 n/a n/a n/a
2023-05-11 2023-03-31 13F PELOTON INTERACTIVE CL A COM Put 0 -100.00 0 n/a n/a n/a
2023-02-09 2022-12-31 13F PELOTON INTERACTIVE CL A COM Put 23 -77.88 0 -100.00 n/a n/a n/a
2022-11-09 2022-09-30 13F PELOTON INTERACTIVE CL A COM Put 104 -99.94 3 -97.44 n/a n/a n/a
2022-08-10 2022-06-30 13F PELOTON INTERACTIVE CL A COM Put 160,000 11,751.85 117 -65.07 n/a n/a n/a
2022-05-12 2022-03-31 13F PELOTON INTERACTIVE CL A COM Put 1,350 32.74 335 -44.17 n/a n/a n/a
2022-02-10 2021-12-31 13F PELOTON INTERACTIVE CL A COM Put 1,017 -98.90 600 167.86 n/a n/a n/a
2021-11-12 2021-09-30 13F PELOTON INTERACTIVE CL A COM Put 92,500 224 n/a n/a n/a
2021-02-10 2020-12-31 13F PELOTON INTERACTIVE CL A COM Put 0 -100.00 0 n/a n/a n/a
2020-11-13 2020-09-30 13F PELOTON INTERACTIVE CL A COM Put 800 -20.00 0 -100.00 n/a n/a n/a
2020-08-10 2020-06-30 13F PELOTON INTERACTIVE CL A COM Put 1,000 -90.48 3 -89.66 n/a n/a n/a
2020-05-21 2020-03-31 13F PELOTON INTERACTIVE CL A COM Put 10,500 29 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.