푸르덴셜 파이낸셜, Inc.
MX ˙ BMV ˙ US7443201022
SecurityMX:PRU / Prudential Financial, Inc.
InstitutionVerity & Verity, LLC
Latest Disclosed Ownership213,220 shares
Latest Disclosed Value $ 20,829,499
Verity & Verity, LLC reports 6.98% increase in ownership of PRU / Prudential Financial, Inc.

On April 15, 2026 - Verity & Verity, LLC filed a 13F-HR form disclosing ownership of 213,220 shares of Prudential Financial, Inc. (MX:PRU) valued at $20,829,499 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 199,317 shares of Prudential Financial, Inc.. This represents a change in shares of 6.98% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-15 2026-03-31 13F PRUDENTIAL FINL COM 744320102 213,220 13,903 6.98 20,829 -7.42 1.5296
2026-02-10 2025-12-31 13F PRUDENTIAL FINL COM 744320102 199,317 4,257 2.18 22,499 11.18 1.7471
2025-10-21 2025-09-30 13F PRUDENTIAL FINL COM 744320102 195,060 6,040 3.20 20,236 -0.36 1.6195
2025-08-12 2025-06-30 13F PRUDENTIAL FINL COM 744320102 189,020 -301 -0.16 20,308 -3.95 1.7457
2025-04-16 2025-03-31 13F PRUDENTIAL FINL COM 744320102 189,321 6,620 3.62 21,143 -2.36 1.8568
2025-01-15 2024-12-31 13F PRUDENTIAL FINL COM 744320102 182,701 8,778 5.05 21,656 2.82 1.9761
2024-11-07 2024-09-30 13F PRUDENTIAL FINL COM 744320102 173,923 1,817 1.06 21,062 4.43 2.0635
2024-11-07 2024-06-30 13F/A-2 PRUDENTIAL FINL COM 744320102 172,106 991 0.58 20,169 0.40 2.1979
2024-09-16 2024-06-30 13F/A-1 PRUDENTIAL FINL COM 744320102 162,881 -8,234 19,088 2.1811
2024-08-08 2024-06-30 13F PRUDENTIAL FINL COM 744320102 168,866 6,958 19,789 2.1991
2024-11-07 2024-03-31 13F/A-2 PRUDENTIAL FINL COM 744320102 171,115 -8,776 -4.88 20,089 7.68 2.2372
2024-09-16 2024-03-31 13F/A-1 PRUDENTIAL FINL COM 744320102 161,908 -17,983 19,008 2.2209
2024-11-07 2023-12-31 13F/A-1 PRUDENTIAL FINL COM 744320102 179,891 5,735 3.29 18,657 12.90 2.1382
2024-02-12 2023-12-31 13F PRUDENTIAL FINL COM 744320102 176,651 2,495 18,320 2.1412
2024-11-07 2023-09-30 13F/A-1 PRUDENTIAL FINL COM 744320102 174,156 29,357 20.27 16,526 29.36 2.0702
2023-10-19 2023-09-30 13F PRUDENTIAL FINL COM 744320102 173,400 28,601 16,440 2.0930
2024-11-07 2023-06-30 13F/A-1 PRUDENTIAL FINL COM 744320102 144,799 16,443 12.81 12,774 20.28 1.5670
2023-07-10 2023-06-30 13F PRUDENTIAL FINL COM 744320102 141,759 13,403 12,506 1.5642
2024-11-07 2023-03-31 13F/A-2 PRUDENTIAL FINL COM 744320102 128,356 7,776 6.45 10,620 -11.44 1.3560
2024-05-02 2023-03-31 13F/A-1 PRUDENTIAL FINL COM 744320102 125,366 4,786 10,373 1.3512
2023-04-03 2023-03-31 13F PRUDENTIAL FINL COM 744320102 125,366 4,786 10,373 1.3512
2023-01-11 2022-12-31 13F PRUDENTIAL FINL COM 744320102 120,580 3,192 2.72 11,993 19.09 1.5654
2022-10-24 2022-09-30 13F PRUDENTIAL FINL COM 744320102 117,388 5,599 5.01 10,070 -5.85 1.6209
2022-08-18 2022-06-30 13F PRUDENTIAL FINL COM 744320102 111,789 3,417 3.15 10,696 -16.48 1.6377
2022-05-03 2022-03-31 13F PRUDENTIAL FINL COM 744320102 108,372 2,273 2.14 12,806 11.51 1.7744
2022-02-01 2021-12-31 13F PRUDENTIAL FINL COM 744320102 106,099 237 0.22 11,484 -4.79 1.6409
2021-11-04 2021-09-30 13F PRUDENTIAL FINL COM 744320102 105,862 1,555 1.49 12,062 12.86 1.8051
2021-09-20 2021-06-30 13F PRUDENTIAL FINL COM 744320102 104,307 -63 -0.06 10,688 4.90 1.6884
2021-06-21 2021-03-31 13F PRUDENTIAL FINL COM 744320102 104,370 4,572 4.58 10,189 26.38 1.6486
2021-01-12 2020-12-31 13F PRUDENTIAL FINL COM 744320102 99,798 7,753 8.42 8,062 33.30 1.5233
2020-10-06 2020-09-30 13F PRUDENTIAL FINL COM 744320102 92,045 -658 -0.71 6,048 7.01 1.3303
2020-07-14 2020-06-30 13F PRUDENTIAL FINL COM 744320102 92,703 5,330 6.10 5,652 24.06 1.3472
2020-04-09 2020-03-31 13F PRUDENTIAL FINL COM 744320102 87,373 15,590 21.72 4,556 -32.29 1.2839
2020-01-08 2019-12-31 13F PRUDENTIAL FINL COM 744320102 71,783 -310 -0.43 6,729 8.46 1.3058
2019-10-11 2019-09-30 13F PRUDENTIAL FINL COM 744320102 72,093 -1,633 -2.21 6,204 -16.68 1.3130
2019-07-17 2019-06-30 13F PRUDENTIAL FINL COM 744320102 73,726 34,184 86.45 7,446 104.90 1.6182
2019-04-29 2019-03-31 13F PRUDENTIAL FINL COM 744320102 39,542 4,260 12.07 3,634 26.31 0.8339
2019-01-16 2018-12-31 13F PRUDENTIAL FINL COM 744320102 35,282 9,610 37.43 2,877 10.61 0.7697
2018-10-16 2018-09-30 13F PRUDENTIAL FINL COM 744320102 25,672 10,576 70.06 2,601 84.21 0.6270
2018-07-20 2018-06-30 13F/A-1 PRUDENTIAL FINL COM 744320102 15,096 12,299 439.72 1,412 386.90 0.3665
2018-07-20 2018-06-30 13F PRUDENTIAL FINL COM 744320102 2,797 0 290
2018-04-25 2018-03-31 13F PRUDENTIAL FINL COM 744320102 2,797 1,032 58.47 290 42.86 0.0780
2018-02-14 2017-12-31 13F/A-1 PRUDENTIAL FINL COM 744320102 1,765 -385 -17.91 203 -11.35 0.0546
2018-02-09 2017-12-31 13F PRUDENTIAL FINL COM 744320102 2,150 0 229 0.0668
2017-10-31 2017-09-30 13F PRUDENTIAL FINL COM 744320102 2,150 125 6.17 229 6.02 0.0668
2017-08-11 2017-06-30 13F PRUDENTIAL FINL COM 744320102 2,025 0 0.00 216 0.00 0.0672
2017-04-28 2017-03-31 13F PRUDENTIAL FINL COM 744320102 2,025 2,025 216 0.0672
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.