푸르덴셜 파이낸셜, Inc.
MX ˙ BMV ˙ US7443201022
SecurityMX:PRU / Prudential Financial, Inc.
InstitutionBrookstone Capital Management
Latest Disclosed Ownership102,416 shares
Latest Disclosed Value $ 10,005,067
Brookstone Capital Management reports 6.50% decrease in ownership of PRU / Prudential Financial, Inc.

On April 16, 2026 - Brookstone Capital Management filed a 13F-HR form disclosing ownership of 102,416 shares of Prudential Financial, Inc. (MX:PRU) valued at $10,005,067 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 15, 2026 disclosing 109,541 shares of Prudential Financial, Inc.. This represents a change in shares of -6.50% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F PRUDENTIAL FINL COM 744320102 102,416 -7,125 -6.50 10,005 -19.08 0.1143
2026-01-15 2025-12-31 13F PRUDENTIAL FINL COM 744320102 109,541 -3,912 -3.45 12,365 5.06 0.1414
2025-10-15 2025-09-30 13F PRUDENTIAL FINL COM 744320102 113,453 4,291 3.93 11,770 0.35 0.1404
2025-07-30 2025-06-30 13F PRUDENTIAL FINL COM 744320102 109,162 3,292 3.11 11,728 -0.80 0.1538
2025-04-29 2025-03-31 13F PRUDENTIAL FINL COM 744320102 105,870 15,927 17.71 11,824 10.91 0.1694
2025-01-13 2024-12-31 13F PRUDENTIAL FINL COM 744320102 89,943 3,721 4.32 10,661 2.10 0.1552
2024-10-08 2024-09-30 13F PRUDENTIAL FINL COM 744320102 86,222 2,005 2.38 10,442 -2.62 0.1539
2024-07-18 2024-06-30 13F PRUDENTIAL FINL COM 744320102 84,217 -2,984 -3.42 10,723 4.74 0.1779
2024-04-15 2024-03-31 13F PRUDENTIAL FINL COM 744320102 87,201 82,175 1,635.00 10,237 1,864.88 0.1830
2024-01-11 2023-12-31 13F PRUDENTIAL FINL COM 744320102 5,026 -5 -0.10 521 11.09 0.0101
2023-10-20 2023-09-30 13F PRUDENTIAL FINL COM 744320102 5,031 -674 -11.81 469 -8.40 0.0103
2023-07-11 2023-06-30 13F PRUDENTIAL FINL COM 744320102 5,705 605 11.86 513 15.32 0.0103
2023-04-19 2023-03-31 13F PRUDENTIAL FINL COM 744320102 5,100 75 1.49 444 -12.43 0.0086
2023-01-09 2022-12-31 13F PRUDENTIAL FINL COM 744320102 5,025 13 0.26 508 12.17 0.0103
2022-10-14 2022-09-30 13F PRUDENTIAL FINL COM 744320102 5,012 131 2.68 452 -3.83 0.0104
2022-07-11 2022-06-30 13F PRUDENTIAL FINL COM 744320102 4,881 5 0.10 470 -17.25 0.0104
2022-04-12 2022-03-31 13F PRUDENTIAL FINL COM 744320102 4,876 741 17.92 568 19.58 0.0111
2022-01-11 2021-12-31 13F PRUDENTIAL FINL COM 744320102 4,135 -1,078 -20.68 475 -15.18 0.0082
2021-11-03 2021-09-30 13F PRUDENTIAL FINL COM 744320102 5,213 542 11.60 560 19.66 0.0101
2021-07-14 2021-06-30 13F PRUDENTIAL FINL COM 744320102 4,671 811 21.01 468 32.95 0.0084
2021-04-16 2021-03-31 13F PRUDENTIAL FINL COM 744320102 3,860 -100 -2.53 352 13.92 0.0135
2021-01-13 2020-12-31 13F PRUDENTIAL FINL COM 744320102 3,960 3,960 309 0.0123
2016-04-14 2016-03-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 0 0 0 0.0000
2016-01-14 2015-12-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 0 -820 -100.00 0 -100.00
2015-10-28 2015-09-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 820 -38,975 -97.94 62 -98.22 0.0112
2015-08-11 2015-06-30 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 39,795 7,339 22.61 3,483 33.60 0.4381
2015-05-14 2015-03-31 13F PRUDENTIAL FINANCIAL INC COM COM 744320102 32,456 32,456 2,607 0.3946
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.