플래닛 피트니스, Inc.
MX ˙ BMV ˙ US72703H1014
SecurityMX:PLNT / Planet Fitness, Inc.
InstitutionJpmorgan Chase & Co
Latest Disclosed Ownership2,356,291 shares
Latest Disclosed Value $ 173,729,400
Jpmorgan Chase & Co ownership in PLNT / Planet Fitness, Inc.

On May 13, 2026 - Jpmorgan Chase & Co filed a 13F-HR/A form disclosing ownership of 2,356,291 shares of Planet Fitness, Inc. (MX:PLNT) valued at $173,729,400 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 2,765,398 shares of Planet Fitness, Inc.. This represents a change in shares of -14.79% during the quarter.

Jpmorgan Chase & Co has a history of taking positions in derivatives of the underlying security (PLNT) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:PLNT / Planet Fitness, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F/A-1 PLANET FITNESS MASTER ISSUER COMMON 72703H101 2,356,291 -409,107 -14.79 173,729 -42.08 0.0012
2026-02-11 2025-12-31 13F PLANET FITNESS COMMON 72703H101 2,765,398 -149,653 -5.13 299,963 -0.87 0.0188
2025-11-26 2025-09-30 13F/A-1 PLANET FITNESS COMMON 72703H101 2,915,051 -164,510 -5.34 302,582 -9.90 0.0181
2025-11-07 2025-09-30 13F PLANET FITNESS COMMON 72703H101 2,915,051 -164,510 302,582 0.0019
2025-08-12 2025-06-30 13F PLANET FITNESS COMMON 72703H101 3,079,561 -285,811 -8.49 335,826 3.29 0.0220
2025-05-12 2025-03-31 13F PLANET FITNESS COMMON 72703H101 3,365,372 -243,824 -6.76 325,129 -8.89 0.0237
2025-02-12 2024-12-31 13F PLANET FITNESS COMMON 72703H101 3,609,196 12,703 0.35 356,841 22.16 0.0266
2024-12-26 2024-09-30 13F/A-1 PLANET FITNESS COMMON 72703H101 3,596,493 1,244,882 52.94 292,107 68.79 0.0222
2024-11-08 2024-09-30 13F PLANET FITNESS COMMON 72703H101 3,596,493 1,244,882 292,107 0.0223
2024-12-26 2024-06-30 13F/A-1 PLANET FITNESS COMMON 72703H101 2,351,611 180,287 8.30 173,055 27.26 0.0142
2024-08-12 2024-06-30 13F PLANET FITNESS COMMON 72703H101 2,351,611 180,287 173,055 0.0142
2024-12-26 2024-03-31 13F/A-1 PLANET FITNESS COMMON 72703H101 2,171,324 -373,314 -14.67 135,990 -26.79 0.0115
2024-05-10 2024-03-31 13F PLANET FITNESS COMMON 72703H101 2,171,324 -373,314 135,990 0.0115
2024-12-26 2023-12-31 13F/A-1 PLANET FITNESS COMMON 72703H101 2,544,638 -5,681 -0.22 185,759 48.10 0.0178
2024-02-12 2023-12-31 13F PLANET FITNESS COMMON 72703H101 2,544,638 -5,681 185,759 0.0178
2023-11-14 2023-09-30 13F PLANET FITNESS COMMON 72703H101 2,550,319 -97,738 -3.69 125,425 -29.77 0.0138
2023-08-11 2023-06-30 13F PLANET FITNESS COMMON 72703H101 2,648,057 23,455 0.89 178,585 -12.40 0.0194
2023-05-18 2023-03-31 13F/A-1 PLANET FITNESS COMMON 72703H101 2,624,602 -95,876 -3.52 203,853 95,157.94 0.0248
2023-05-11 2023-03-31 13F PLANET FITNESS COMMON 72703H101 2,578,002 -142,476 203,853 0.0030
2023-02-13 2022-12-31 13F PLANET FITNESS COMMON 72703H101 2,720,478 -320,272 -10.53 214 -99.88 0.0283
2022-11-14 2022-09-30 13F PLANET FITNESS COMMON 72703H101 3,040,750 82,125 2.78 175,328 -12.87 0.0252
2022-08-11 2022-06-30 13F PLANET FITNESS COMMON 72703H101 2,958,625 -36,419 -1.22 201,217 -20.47 0.0280
2022-05-11 2022-03-31 13F PLANET FITNESS COMMON 72703H101 2,995,044 -41,959 -1.38 253,023 -8.02 0.0305
2022-02-11 2021-12-31 13F/A-1 PLANET FITNESS COMMON 72703H101 3,037,003 -184,186 -5.72 275,091 8.72 0.0318
2022-02-10 2021-12-31 13F PLANET FITNESS COMMON 72703H101 3,037,003 -184,186 275,091 0.0315
2021-11-12 2021-09-30 13F PLANET FITNESS COMMON 72703H101 3,221,189 81,482 2.60 253,026 7.10 0.0313
2021-08-12 2021-06-30 13F PLANET FITNESS COMMON 72703H101 3,139,707 505,561 19.19 236,262 16.03 0.0282
2021-05-12 2021-03-31 13F PLANET FITNESS COMMON 72703H101 2,634,146 316,481 13.66 203,619 13.17 0.0272
2021-02-19 2020-12-31 13F/A-1 PLANET FITNESS COMMON 72703H101 2,317,665 499,877 27.50 179,921 68.02 0.0264
2021-02-11 2020-12-31 13F PLANET FITNESS COMMON 72703H101 2,317,665 499,877 179,921 4,449.5745
2020-11-12 2020-09-30 13F/A-1 PLANET FITNESS COMMON 72703H101 1,817,788 -198,272 -9.83 107,086 -12.31 0.0180
2020-11-12 2020-09-30 13F PLANET FITNESS COMMON 72703H101 1,817,788 107,086
2020-08-11 2020-06-30 13F PLANET FITNESS COMMON 72703H101 2,016,060 -268,866 -11.77 122,113 9.74 0.0236
2020-05-12 2020-03-31 13F PLANET FITNESS COMMON 72703H101 2,284,926 930,713 68.73 111,275 10.03 0.0261
2020-02-11 2019-12-31 13F PLANET FITNESS COMMON 72703H101 1,354,213 480,162 54.94 101,133 99.94 0.0189
2019-11-12 2019-09-30 13F PLANET FITNESS COMMON 72703H101 874,051 -264,703 -23.24 50,581 -39.26 0.0101
2019-08-07 2019-06-30 13F PLANET FITNESS COMMON 72703H101 1,138,754 20,091 1.80 83,277 8.33 0.0163
2019-05-07 2019-03-31 13F PLANET FITNESS COMMON 72703H101 1,118,663 554,127 98.16 76,874 153.96 0.0157
2019-02-11 2018-12-31 13F PLANET FITNESS COMMON 72703H101 564,536 540,983 2,296.88 30,270 2,279.72 0.0070
2018-11-13 2018-09-30 13F/A-1 PLANET FITNESS COMMON 72703H101 23,553 1,539 6.99 1,272 31.54 0.0002
2018-11-07 2018-09-30 13F PLANET FITNESS COMMON 72703H101 23,553 1,539 1,272
2018-08-14 2018-06-30 13F PLANET FITNESS COMMON 72703H101 22,014 2,337 11.88 967 29.97 0.0002
2018-05-10 2018-03-31 13F PLANET FITNESS COMMON 72703H101 19,677 -1,193 -5.72 744 2.76 0.0002
2018-02-13 2017-12-31 13F PLANET FITNESS COMMON 72703H101 20,870 19,125 1,095.99 724 1,440.43 0.0002
2017-11-09 2017-09-30 13F PLANET FITNESS COMMON 72703H101 1,745 465 36.33 47 56.67 0.0000
2017-08-09 2017-06-30 13F PLANET FITNESS COMMON 72703H101 1,280 -3,518,179 -99.96 30 -99.96 0.0000
2017-05-10 2017-03-31 13F PLANET FITNESS COMMON 72703H101 3,519,459 -836,235 -19.20 67,819 -22.54 0.0155
2017-02-06 2016-12-31 13F PLANET FITNESS COMMON 72703H101 4,355,694 4,355,694 23.76 87,549 29.09 0.0210
2016-11-04 2016-09-30 13F PLANET FITNESS COMMON 72703H101 0 -214 -100.00 0 -100.00
2016-08-08 2016-06-30 13F PLANET FITNESS COMMON 72703H101 214 214 4 0.0000
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-13 2026-03-31 13F/A PLANET FITNESS OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2026-05-13 2026-03-31 13F PLANET FITNESS OPTION Call 0 0 n/a n/a n/a
2026-02-11 2025-12-31 13F PLANET FITNESS OPTION Call 85,200 10,550.00 9,242 11,033.73 n/a n/a n/a
2025-11-26 2025-09-30 13F/A PLANET FITNESS OPTION Call 800 83 n/a n/a n/a
2025-11-07 2025-09-30 13F PLANET FITNESS OPTION Call 800 83 n/a n/a n/a
2025-08-12 2025-06-30 13F PLANET FITNESS OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-05-12 2025-03-31 13F PLANET FITNESS OPTION Call 7,500 725 n/a n/a n/a
2023-05-18 2023-03-31 13F/A PLANET FITNESS OPTION Call 0 -100.00 0 n/a n/a n/a
2023-05-11 2023-03-31 13F PLANET FITNESS OPTION Call 0 0 n/a n/a n/a
2023-02-13 2022-12-31 13F PLANET FITNESS OPTION Call 1,000 -98.12 0 -100.00 n/a n/a n/a
2022-11-14 2022-09-30 13F PLANET FITNESS OPTION Call 53,100 5,210.00 3,062 4,402.94 n/a n/a n/a
2022-08-11 2022-06-30 13F PLANET FITNESS OPTION Call 1,000 68 n/a n/a n/a
2022-05-11 2022-03-31 13F PLANET FITNESS OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-02-11 2021-12-31 13F/A PLANET FITNESS OPTION Call 543,300 2.35 49,213 18.03 n/a n/a n/a
2022-02-10 2021-12-31 13F PLANET FITNESS OPTION Call 543,300 49,213 n/a n/a n/a
2021-11-12 2021-09-30 13F PLANET FITNESS OPTION Call 530,800 0.40 41,694 4.80 n/a n/a n/a
2021-08-12 2021-06-30 13F PLANET FITNESS OPTION Call 528,700 39,784 n/a n/a n/a
2020-02-11 2019-12-31 13F PLANET FITNESS OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2019-11-12 2019-09-30 13F PLANET FITNESS OPTION Call 69,500 4,022 n/a n/a n/a
2019-02-11 2018-12-31 13F PLANET FITNESS OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2018-11-13 2018-09-30 13F/A PLANET FITNESS OPTION Call 65,000 3,512 n/a n/a n/a
2018-11-07 2018-09-30 13F PLANET FITNESS OPTION Call 65,000 3,512 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-02-12 2024-12-31 13F PLANET FITNESS OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-12-26 2024-09-30 13F/A PLANET FITNESS OPTION Put 24,100 1,957 n/a n/a n/a
2024-11-08 2024-09-30 13F PLANET FITNESS OPTION Put 24,100 1,957 n/a n/a n/a
2024-08-12 2024-06-30 13F PLANET FITNESS OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-12-26 2024-03-31 13F/A PLANET FITNESS OPTION Put 100 6 n/a n/a n/a
2024-05-10 2024-03-31 13F PLANET FITNESS OPTION Put 100 6 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.