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MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionLVW Advisors, LLC
Latest Disclosed Ownership3,700 shares
Latest Disclosed Value $ 534,472
LVW Advisors, LLC reports 14.47% decrease in ownership of PG / The Procter & Gamble Company

On April 20, 2026 - LVW Advisors, LLC filed a 13F-HR form disclosing ownership of 3,700 shares of The Procter & Gamble Company (MX:PG) valued at $534,472 USD as of March 31, 2026.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-20 2026-03-31 13F PROCTER & GAMBLE COM 742718109 3,700 -626 -14.47 534 -13.73 0.0509
2026-01-14 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 4,326 -802 -15.64 620 -21.35 0.0628
2025-10-20 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 5,128 -1,825 -26.25 788 -28.91 0.0805
2025-07-17 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 6,953 -482 -6.48 1,108 -12.63 0.1208
2025-04-09 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 7,435 -400 -5.11 1,267 -3.50 0.1515
2025-01-16 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 7,835 -423 -5.12 1,314 -8.18 0.1582
2024-10-09 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 8,258 -94 -1.13 1,430 3.85 0.1821
2024-07-15 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 8,352 -145 -1.71 1,377 -0.07 0.2014
2024-04-18 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 8,497 -1,736 -16.96 1,379 -8.07 0.2333
2024-01-16 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 10,233 -5,059 -33.08 1,500 -32.78 0.2809
2023-10-11 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 15,292 -5,708 -27.18 2,230 -30.01 0.4603
2023-07-14 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 21,000 -1,165 -5.26 3,187 -3.31 0.6129
2023-05-03 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 22,165 176 0.80 3,296 -1.11 0.6443
2023-01-19 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 21,989 -9 -0.04 3,333 19.99 0.6779
2022-10-14 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 21,998 -2,029 -8.44 2,777 -19.62 0.6206
2022-07-22 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 24,027 314 1.32 3,455 -4.66 0.7026
2022-05-02 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 23,713 2,154 9.99 3,624 2.75 0.6128
2022-01-26 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 21,559 -1,317 -5.76 3,527 10.29 0.6009
2021-11-02 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 22,876 587 2.63 3,198 6.35 0.5508
2021-07-15 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 22,289 146 0.66 3,007 0.27 0.5337
2021-04-19 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 22,143 1,981 9.83 2,999 6.92 0.5760
2021-02-04 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 20,162 20,162 2,805 0.5626
2020-08-11 2020-06-30 13F PROCTER & GAMBLE COM 742718109 0 -2,667 -100.00 0 -100.00
2020-04-23 2020-03-31 13F PROCTER & GAMBLE COM 742718109 2,667 944 54.79 293 36.28 0.0780
2020-02-10 2019-12-31 13F PROCTER & GAMBLE COM 742718109 1,723 1,723 215 0.0487
2018-02-12 2017-12-31 13F PROCTER AND GAMBLE COM 742718109 0 -2,979 -100.00 0 -100.00
2017-11-09 2017-09-30 13F PROCTER AND GAMBLE COM 742718109 2,979 -28,168 -90.44 271 -90.01 0.1076
2017-08-10 2017-06-30 13F PROCTER AND GAMBLE COM 742718109 31,147 -586 -1.85 2,714 -4.81 0.9549
2017-05-11 2017-03-31 13F PROCTER AND GAMBLE COM 742718109 31,733 -1,717 -5.13 2,851 1.39 1.0217
2017-02-10 2016-12-31 13F PROCTER AND GAMBLE COM 742718109 33,450 664 2.03 2,812 -4.45 0.9828
2016-11-14 2016-09-30 13F PROCTER AND GAMBLE COM 742718109 32,786 1,400 4.46 2,943 10.76 0.9646
2016-08-11 2016-06-30 13F PROCTER & GAMBLE COM 742718109 31,386 -2,399 -7.10 2,657 -4.46 0.9976
2016-05-11 2016-03-31 13F PROCTER & GAMBLE COM 742718109 33,785 1,447 4.47 2,781 8.29 0.8886
2016-02-16 2015-12-31 13F PROCTER & GAMBLE COM 742718109 32,338 1,031 3.29 2,568 14.03 1.0055
2016-02-16 2015-09-30 13F/A-1 PROCTER & GAMBLE COM 742718109 31,307 1,502 5.04 2,252 -3.43 1.0387
2015-11-13 2015-09-30 13F PROCTER & GAMBLE COM 742718109 31,307 2,252
2015-08-13 2015-06-30 13F PROCTER & GAMBLE COM 742718109 29,805 772 2.66 2,332 -1.98 0.9925
2015-05-13 2015-03-31 13F PROCTER & GAMBLE COM 742718109 29,033 801 2.84 2,379 -7.50 1.1327
2015-02-17 2014-12-31 13F PROCTER & GAMBLE COM 742718109 28,232 28,232 2,572 1.4173
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.