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MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionApella Capital, LLC
Latest Disclosed Ownership25,136 shares
Latest Disclosed Value $ 3,693,246
Apella Capital, LLC reports 47.57% increase in ownership of PG / The Procter & Gamble Company

On April 20, 2026 - Apella Capital, LLC filed a 13F-HR form disclosing ownership of 25,136 shares of The Procter & Gamble Company (MX:PG) valued at $3,693,246 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 21, 2026 disclosing 17,033 shares of The Procter & Gamble Company. This represents a change in shares of 47.57% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-20 2026-03-31 13F PROCTER & GAMBLE COM 742718109 25,136 8,103 47.57 3,693 51.29 0.0548
2026-01-21 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 17,033 -50 -0.29 2,441 -4.46 0.0482
2025-10-17 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 17,083 1,296 8.21 2,556 0.87 0.0569
2025-07-08 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 15,787 1,325 9.16 2,534 7.93 0.0687
2025-04-10 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 14,462 2,783 23.83 2,347 19.87 0.0806
2025-01-14 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 11,679 393 3.48 1,958 0.93 0.0751
2024-10-03 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 11,286 623 5.84 1,940 9.85 0.0797
2024-07-10 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 10,663 1,298 13.86 1,766 20.38 0.0790
2024-04-10 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 9,365 -452 -4.60 1,467 0.55 0.0740
2024-01-05 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 9,817 16 0.16 1,459 2.10 0.0813
2023-10-10 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 9,801 -17 -0.17 1,430 -4.03 0.1010
2023-07-06 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 9,818 -2,804 -22.22 1,490 -22.12 0.1061
2023-01-10 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 12,622 617 5.14 1,913 26.12 0.1744
2022-10-11 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 12,005 109 0.92 1,516 -11.40 0.1764
2022-07-08 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 11,896 1,023 9.41 1,711 3.01 0.2042
2022-04-11 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 10,873 3,253 42.69 1,661 33.31 0.2340
2022-01-13 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 7,620 -79 -1.03 1,246 15.80 0.1589
2022-01-18 2021-09-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 7,699 -340 -4.23 1,076 -0.83 0.1547
2021-10-12 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 10,516 2,477 1,465 0.2813
2022-01-18 2021-06-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 8,039 -2,797 -25.81 1,085 -26.09 0.1782
2021-07-02 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 10,865 29 1,466 0.3415
2021-04-15 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 10,836 -534 -4.70 1,468 -7.21 0.4628
2021-02-18 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 11,370 -120 -1.04 1,582 -0.94 0.5550
2020-10-22 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 11,490 400 3.61 1,597 20.44 0.6415
2020-07-20 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 11,090 0 0.00 1,326 8.69 0.6179
2020-05-14 2020-03-31 13F PROCTER & GAMBLE COM 742718109 11,090 11,090 1,220 0.7123
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.