허브스팟, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionStifel Financial Corp
Latest Disclosed Ownership70,023 shares
Latest Disclosed Value $ 17,092,566
Stifel Financial Corp reports 12.18% decrease in ownership of HUBS / HubSpot, Inc.

On May 12, 2026 - Stifel Financial Corp filed a 13F-HR form disclosing ownership of 70,023 shares of HubSpot, Inc. (MX:HUBS) valued at $17,092,566 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 79,731 shares of HubSpot, Inc.. This represents a change in shares of -12.18% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F HUBSPOT COM 443573100 70,023 -9,708 -12.18 17,093 -46.58 0.0037
2026-02-13 2025-12-31 13F HUBSPOT COM 443573100 79,731 -50,174 -38.62 31,997 -47.35 0.0288
2025-11-12 2025-09-30 13F HUBSPOT COM 443573100 129,905 77,974 150.15 60,770 110.23 0.0555
2025-08-14 2025-06-30 13F HUBSPOT COM 443573100 51,931 4,338 9.11 28,906 6.32 0.0281
2025-05-14 2025-03-31 13F HUBSPOT COM 443573100 47,593 1,981 4.34 27,190 -14.45 0.0289
2025-02-13 2024-12-31 13F HUBSPOT COM 443573100 45,612 174 0.38 31,782 31.58 0.0331
2024-11-14 2024-09-30 13F HUBSPOT COM 443573100 45,438 10,770 31.07 24,155 18.13 0.0253
2024-08-13 2024-06-30 13F HUBSPOT COM 443573100 34,668 932 2.76 20,447 -3.26 0.0230
2024-05-14 2024-03-31 13F HUBSPOT COM 443573100 33,736 488 1.47 21,138 9.51 0.0241
2024-02-12 2023-12-31 13F HUBSPOT COM 443573100 33,248 4,371 15.14 19,302 35.71 0.0243
2023-11-13 2023-09-30 13F HUBSPOT COM 443573100 28,877 -1,440 -4.75 14,222 -11.83 0.0200
2023-08-14 2023-06-30 13F HUBSPOT COM 443573100 30,317 1,120 3.84 16,131 28.86 0.0221
2023-05-12 2023-03-31 13F HUBSPOT COM 443573100 29,197 2,597 9.76 12,518 62.78 0.0179
2023-02-13 2022-12-31 13F HUBSPOT COM 443573100 26,600 -1,739 -6.14 7,691 0.46 0.0115
2022-11-14 2022-09-30 13F HUBSPOT COM 443573100 28,339 1,220 4.50 7,655 -6.12 0.0125
2022-08-15 2022-06-30 13F HUBSPOT COM 443573100 27,119 3,978 17.19 8,154 -25.81 0.0128
2022-05-13 2022-03-31 13F HUBSPOT COM 443573100 23,141 5,644 32.26 10,991 -4.70 0.0150
2022-02-14 2021-12-31 13F HUBSPOT COM 443573100 17,497 2,601 17.46 11,533 14.52 0.0152
2021-11-15 2021-09-30 13F HUBSPOT COM 443573100 14,896 5,682 61.67 10,071 87.58 0.0148
2021-08-13 2021-06-30 13F HUBSPOT COM 443573100 9,214 4,483 94.76 5,369 149.84 0.0080
2021-05-14 2021-03-31 13F HUBSPOT COM 443573100 4,731 -4,952 -51.14 2,149 -44.01 0.0035
2021-02-12 2020-12-31 13F HUBSPOT COM 443573100 9,683 4,178 75.89 3,838 138.68 0.0068
2020-11-16 2020-09-30 13F HUBSPOT COM 443573100 5,505 249 4.74 1,608 36.39 0.0033
2020-08-14 2020-06-30 13F HUBSPOT COM 443573100 5,256 2,425 85.66 1,179 211.90 0.0027
2020-05-14 2020-03-31 13F HUBSPOT COM 443573100 2,831 -414 -12.76 378 -26.60 0.0010
2020-02-13 2019-12-31 13F HUBSPOT COM 443573100 3,245 -362 -10.04 515 -5.85 0.0011
2019-11-19 2019-09-30 13F/A-1 HUBSPOT COM 443573100 3,607 -107,837 -96.76 547 -97.13 0.0014
2019-11-13 2019-09-30 13F HUBSPOT COM 443573100 3,607 -107,837 547 306.6209
2019-08-14 2019-06-30 13F HUBSPOT COM 443573100 111,444 -1,376 -1.22 19,060 1.82 0.0491
2019-05-14 2019-03-31 13F HUBSPOT COM 443573100 112,820 -36,080 -24.23 18,720 -0.09 0.0529
2019-02-13 2018-12-31 13F HUBSPOT COM 443573100 148,900 49,250 49.42 18,736 24.53 0.0606
2018-11-13 2018-09-30 13F HUBSPOT COM 443573100 99,650 -43,723 -30.50 15,045 -16.37 0.0431
2018-08-14 2018-06-30 13F HUBSPOT COM 443573100 143,373 137,190 2,218.83 17,991 2,577.23 0.0552
2018-05-11 2018-03-31 13F HUBSPOT COM 443573100 6,183 -275 -4.26 672 17.07 0.0021
2018-02-14 2017-12-31 13F HUBSPOT COM 443573100 6,458 -52 -0.80 574 5.71 0.0018
2017-11-13 2017-09-30 13F HUBSPOT COM 443573100 6,510 190 3.01 543 29.90 0.0019
2017-08-14 2017-06-30 13F HUBSPOT COM 443573100 6,320 285 4.72 418 14.52 0.0016
2017-05-10 2017-03-31 13F HUBSPOT COM 443573100 6,035 6,035 365 0.0014
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.