Baird Financial Group, Inc. reports 6.24% increase in ownership of CMCSA / Comcast Corporation

컴캐스트 주식회사

MX ˙ BMV ˙ US20030N1019

Security	MX:CMCSA / Comcast Corporation
Institution	Baird Financial Group, Inc.
Latest Disclosed Ownership	735,595 shares
Latest Disclosed Value	$ 21,118,938

On May 14, 2026 - Baird Financial Group, Inc. filed a 13F-HR form disclosing ownership of 735,595 shares of Comcast Corporation (MX:CMCSA) valued at $21,118,938 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 692,360 shares of Comcast Corporation. This represents a change in shares of 6.24% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)

File Date	Effective Date	Form	Security	Class	ID	Reported Shares	ΔShares	ΔShares (%)	Reported Value (x1000)	ΔValue (%)	Alloc (%)
2026-05-14	2026-03-31	13F	COMCAST CORP	CL A	20030N101	735,595	43,235	6.24	21,119	2.05	0.0178
2026-02-13	2025-12-31	13F	COMCAST CORP NEW CL A	COMMON	20030N101	692,360	-443,128	-39.03	20,695	-42.00	0.0323
2025-11-13	2025-09-30	13F	COMCAST CORP	COMMON	20030N101	1,135,488	47,947	4.41	35,677	-8.08	0.0574
2025-08-13	2025-06-30	13F	COMCAST CORP NEW CL A	COMMON	20030N101	1,087,541	-83,489	-7.13	38,814	-10.18	0.0681
2025-05-15	2025-03-31	13F	COMCAST CORP NEW CL A	COMMON	20030N101	1,171,030	-214,301	-15.47	43,211	-16.89	0.0832
2025-02-14	2024-12-31	13F	COMCAST CORP	COMMON	20030N101	1,385,331	-192,279	-12.19	51,991	-21.10	0.0994
2024-11-14	2024-09-30	13F	COMCAST CORP	COMMON	20030N101	1,577,610	839	0.05	65,897	6.72	0.1280
2024-08-14	2024-06-30	13F	COMCAST CORP	COMMON	20030N101	1,576,771	17,319	1.11	61,746	-8.66	0.1281
2024-05-14	2024-03-31	13F	COMCAST CORP	COMMON	20030N101	1,559,452	233,365	17.60	67,602	16.26	0.1418
2024-02-14	2023-12-31	13F	COMCAST CORP	COMMON	20030N101	1,326,087	-1,310	-0.10	58,149	-1.20	0.1325
2023-11-13	2023-09-30	13F	COMCAST CORP	COMMON	20030N101	1,327,397	21,983	1.68	58,857	8.51	0.1605
2023-08-11	2023-06-30	13F	COMCAST CORP	COMMON	20030N101	1,305,414	92,995	7.67	54,240	18.01	0.1432
2023-05-15	2023-03-31	13F	COMCAST CORP	COMMON	20030N101	1,212,419	120,019	10.99	45,963	120,852.63	0.1134
2023-02-13	2022-12-31	13F	COMCAST CORP	COMMON	20030N101	1,092,400	5,530	0.51	38	-99.88	0.1006
2022-11-15	2022-09-30	13F	COMCAST CORP	COMMON	20030N101	1,086,870	6,964	0.64	31,877	-24.77	0.0939
2022-08-08	2022-06-30	13F	COMCAST CORP	COMMON	20030N101	1,079,906	-214,338	-16.56	42,375	-30.07	0.1176
2022-05-13	2022-03-31	13F	COMCAST CORP	COMMON	20030N101	1,294,244	-57,842	-4.28	60,597	-10.95	0.1497
2022-02-09	2021-12-31	13F	COMCAST CORP CL A	COMMON	20030N101	1,352,086	-29,241	-2.12	68,051	-11.92	0.1591
2021-11-12	2021-09-30	13F	COMCAST CORP CL A	COMMON	20030N101	1,381,327	40,628	3.03	77,257	1.06	0.1976
2021-08-11	2021-06-30	13F	COMCAST CORP CL A	COMMON	20030N101	1,340,699	93,650	7.51	76,447	13.29	0.1987
2021-05-13	2021-03-31	13F	COMCAST CORP CL A	COMMON	20030N101	1,247,049	37,978	3.14	67,478	6.51	0.1893
2021-02-11	2020-12-31	13F	COMCAST CORP CL A	COMMON	20030N101	1,209,071	46,373	3.99	63,355	17.79	0.1894
2020-11-12	2020-09-30	13F	COMCAST CORP CL A	COMMON	20030N101	1,162,698	6,544	0.57	53,787	19.35	0.1843
2020-10-22	2020-06-30	13F/A-1	COMCAST CORP CL A	COMMON	20030N101	1,156,154	-116,287	-9.14	45,067	3.02	0.1698
2020-08-14	2020-06-30	13F	COMCAST CORP CL A	COMMON	20030N101	1,135,704	-136,737		50,405		99,891.2581
2020-05-14	2020-03-31	13F	COMCAST CORP CL A	COMMON	20030N101	1,272,441	60,208	4.97	43,747	-19.75	0.1998
2020-02-14	2019-12-31	13F	COMCAST CORP CL A	COMMON	20030N101	1,212,233	162,698	15.50	54,514	15.22	0.1957
2019-11-14	2019-09-30	13F	COMCAST CORP NEW CL A	Common	20030N101	1,049,535	94,999	9.95	47,313	17.23	0.1864
2019-08-14	2019-06-30	13F	COMCAST CORP NEW CL A	COMMON	20030N101	954,536	284,910	42.55	40,358	50.75	0.1569
2019-05-14	2019-03-31	13F	COMCAST CORP	COMMON	20030N101	669,626	90,319	15.59	26,772	35.73	0.1565
2019-02-14	2018-12-31	13F	COMCAST CORP	COMMON	20030N101	579,307	51,060	9.67	19,725	5.13	0.1339
2018-11-13	2018-09-30	13F	Comcast Corporation A	COMMON	20030N101	528,247	-31,959	-5.70	18,763	2.08	0.1176
2018-08-13	2018-06-30	13F	COMCAST CORP	COMMON	20030N101	560,206	46,186	8.99	18,380	4.65	0.1248
2018-05-14	2018-03-31	13F	COMCAST CORP	COMMON	20030N101	514,020	35,961	7.52	17,564	-8.26	0.1237
2018-02-09	2017-12-31	13F	COMCAST CORP	COMMON	20030N101	478,059	-30,770	-6.05	19,146	-2.22	0.1356
2017-11-14	2017-09-30	13F	COMCAST CORP	COMMON	20030N101	508,829	42,360	9.08	19,580	7.85	0.1477
2017-08-14	2017-06-30	13F	COMCAST CORP	COMMON	20030N101	466,469	23,036	5.19	18,155	8.91	0.1422
2017-06-19	2017-03-31	13F/A-1	COMCAST CORP	COMMON	20030N101	443,433	244,716	123.15	16,669	21.49	0.1348
2017-05-09	2017-03-31	13F	COMCAST CORP	COMMON	20030N101	443,433			16,669
2017-02-10	2016-12-31	13F	COMCAST CORP	COMMON	20030N101	198,717	5,319	2.75	13,721	6.94	0.1191
2016-11-10	2016-09-30	13F	COMCAST CORP	COMMON	20030N101	193,398	6,929	3.72	12,830	4.62	0.1149
2016-08-11	2016-06-30	13F	COMCAST CORP	COMMON	20030N101	186,469	3,961	2.17	12,264	10.01	0.1125
2016-05-12	2016-03-31	13F	COMCAST CORP	COMMON	20030N101	182,508	-4,475	-2.39	11,148	5.66	0.1067
2016-02-11	2015-12-31	13F	COMCAST CORP	COMMON	20030N101	186,983	181,111	3,084.32	10,551	3,040.18	0.1055
2015-11-12	2015-09-30	13F	COMCAST CORP CL A SPL	COMMON	20030N200	5,872	-148	-2.46	336	-6.93	0.0036
2015-11-12	2015-09-30	13F	COMCAST CORP	COMMON	20030N101	180,574	-12,737		10,271		0.1092
2015-08-14	2015-06-30	13F	COMCAST CORP CL A SPL	COMMON	20030N200	6,020	6,020		361		0.0036
2015-08-14	2015-06-30	13F	COMCAST CORP	COMMON	20030N101	193,311	187,291		11,626		0.1144

Legend

Shares: The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value: The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price: The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class: This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred

Allocation (%): The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation: The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%): The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis: The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss: This is the market value of the position as of the effective date minus the cost basis.