부킹 홀딩스 주식회사
MX ˙ BMV ˙ US09857L1089
SecurityMX:BKNG / Booking Holdings Inc.
InstitutionProShare Advisors LLC
Latest Disclosed Ownership45,502 shares
Latest Disclosed Value $ 191,577,979
ProShare Advisors LLC reports 18.87% decrease in ownership of BKNG / Booking Holdings Inc.

On April 24, 2026 - ProShare Advisors LLC filed a 13F-HR form disclosing ownership of 45,502 shares of Booking Holdings Inc. (MX:BKNG) valued at $191,577,979 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 56,087 shares of Booking Holdings Inc.. This represents a change in shares of -18.87% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-24 2026-03-31 13F BOOKING HOLDINGS COM 09857L108 45,502 -10,585 -18.87 191,578 -36.22 0.2837
2026-02-06 2025-12-31 13F BOOKING HOLDINGS COM 09857L108 56,087 15,053 36.68 300,364 35.57 0.5301
2025-11-06 2025-09-30 13F BOOKING HOLDINGS COM 09857L108 41,034 -8,918 -17.85 221,554 -23.39 0.4637
2025-08-07 2025-06-30 13F BOOKING HOLDINGS COM 09857L108 49,952 1,456 3.00 289,184 29.44 0.5770
2025-05-08 2025-03-31 13F BOOKING HOLDINGS COM 09857L108 48,496 5,973 14.05 223,417 5.75 0.5043
2025-02-14 2024-12-31 13F BOOKING HOLDINGS COM 09857L108 42,523 6,674 18.62 211,272 39.92 0.4829
2024-11-14 2024-09-30 13F BOOKING HOLDINGS COM 09857L108 35,849 1,845 5.43 151,000 12.10 0.3701
2024-08-13 2024-06-30 13F BOOKING HOLDINGS COM 09857L108 34,004 -3,967 -10.45 134,707 -2.21 0.3604
2024-05-08 2024-03-31 13F BOOKING HOLDINGS COM 09857L108 37,971 6,099 19.14 137,754 21.85 0.3662
2024-02-14 2023-12-31 13F BOOKING HOLDINGS COM 09857L108 31,872 -6,537 -17.02 113,057 -4.55 0.3455
2023-11-13 2023-09-30 13F BOOKING HOLDINGS COM 09857L108 38,409 3,868 11.20 118,451 27.00 0.3693
2023-08-10 2023-06-30 13F BOOKING HOLDINGS COM 09857L108 34,541 -2,605 -7.01 93,272 -5.33 0.2705
2023-05-26 2023-03-31 13F/A-1 BOOKING HOLDINGS COM 09857L108 37,146 3,336 9.87 98,526 44.60 0.3011
2023-05-12 2023-03-31 13F BOOKING HOLDINGS COM 09857L108 37,146 3,336 98,526 0.3133
2023-02-02 2022-12-31 13F BOOKING HOLDINGS COM 09857L108 33,810 -5,898 -14.85 68,137 4.42 0.2393
2022-11-07 2022-09-30 13F BOOKING HOLDINGS COM 09857L108 39,708 -9,617 -19.50 65,249 -24.36 0.2504
2022-08-01 2022-06-30 13F BOOKING HOLDINGS COM 09857L108 49,325 -24,926 -33.57 86,268 -50.53 0.2861
2022-05-10 2022-03-31 13F BOOKING HOLDINGS COM 09857L108 74,251 -2,791 -3.62 174,376 -5.66 0.3746
2022-02-08 2021-12-31 13F BOOKING HOLDINGS COM 09857L108 77,042 27,523 55.58 184,841 57.24 0.3627
2021-11-12 2021-09-30 13F BOOKING HOLDINGS COM 09857L108 49,519 4,564 10.15 117,552 19.50 0.3303
2021-08-13 2021-06-30 13F BOOKING HOLDINGS COM 09857L108 44,955 -1,824 -3.90 98,366 -9.75 0.2875
2021-05-14 2021-03-31 13F BOOKING HOLDINGS COM 09857L108 46,779 7,710 19.73 108,988 25.25 0.3427
2021-02-09 2020-12-31 13F BOOKING HOLDINGS COM 09857L108 39,069 6,006 18.17 87,017 53.85 0.3237
2020-11-13 2020-09-30 13F BOOKING HOLDINGS COM 09857L108 33,063 5,132 18.37 56,560 27.17 0.2614
2020-08-03 2020-06-30 13F BOOKING HOLDINGS COM 09857L108 27,931 1,594 6.05 44,476 25.52 0.2376
2020-05-15 2020-03-31 13F BOOKING HLDGS COM 09857L108 26,337 -7,878 -23.02 35,432 -49.58 0.2546
2020-02-12 2019-12-31 13F BOOKING HLDGS COM 09857L108 34,215 4,144 13.78 70,268 19.06 0.3253
2019-11-12 2019-09-30 13F BOOKING HLDGS COM 09857L108 30,071 608 2.06 59,018 6.85 0.3304
2019-08-13 2019-06-30 13F BOOKING HLDGS COM 09857L108 29,463 -5,777 -16.39 55,235 -10.17 0.3303
2019-05-15 2019-03-31 13F BOOKING HLDGS COM 09857L108 35,240 -184 -0.52 61,491 0.78 0.3679
2019-02-14 2018-12-31 13F BOOKING HLDGS COM 09857L108 35,424 6,580 22.81 61,015 6.62 0.4271
2018-11-14 2018-09-30 13F BOOKING HLDGS COM 09857L108 28,844 -2,153 -6.95 57,226 -8.93 0.3885
2018-08-13 2018-06-30 13F BOOKING HLDGS COM 09857L108 30,997 -2,642 -7.85 62,834 -10.21 0.4211
2018-05-14 2018-03-31 13F BOOKING HLDGS COM 09857L108 33,639 33,639 69,982 0.4559
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.