부킹 홀딩스 주식회사
MX ˙ BMV ˙ US09857L1089
SecurityMX:BKNG / Booking Holdings Inc.
InstitutionMerit Financial Group, LLC
Latest Disclosed Ownership1,627 shares
Latest Disclosed Value $ 6,853,928
Merit Financial Group, LLC reports 4.29% decrease in ownership of BKNG / Booking Holdings Inc.

On April 15, 2026 - Merit Financial Group, LLC filed a 13F-HR form disclosing ownership of 1,627 shares of Booking Holdings Inc. (MX:BKNG) valued at $6,853,928 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 1,700 shares of Booking Holdings Inc.. This represents a change in shares of -4.29% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-15 2026-03-31 13F BOOKING HOLDINGS COM 09857L108 1,627 -73 -4.29 6,854 -24.73 0.0394
2026-01-26 2025-12-31 13F BOOKING HOLDINGS COM 09857L108 1,700 170 11.11 9,106 10.16 0.0549
2025-11-07 2025-09-30 13F/A-1 BOOKING HOLDINGS COM 09857L108 1,530 84 5.81 8,266 -1.23 0.0759
2025-10-20 2025-09-30 13F BOOKING HOLDINGS COM 09857L108 1,531 85 8,266 0.0759
2025-07-22 2025-06-30 13F BOOKING HOLDINGS COM 09857L108 1,446 112 8.40 8,369 36.13 0.0933
2025-04-09 2025-03-31 13F BOOKING HOLDINGS COM 09857L108 1,334 334 33.40 6,148 23.68 0.0921
2025-01-15 2024-12-31 13F BOOKING HOLDINGS COM 09857L108 1,000 276 38.12 4,970 62.95 0.0893
2024-10-17 2024-09-30 13F BOOKING HOLDINGS COM 09857L108 724 -169 -18.92 3,051 -13.79 0.0682
2024-08-13 2024-06-30 13F BOOKING HOLDINGS COM 09857L108 893 71 8.64 3,539 20.30 0.0780
2024-05-06 2024-03-31 13F BOOKING HOLDINGS COM 09857L108 822 568 223.62 2,941 226.78 0.0701
2024-02-06 2023-12-31 13F BOOKING HOLDINGS COM 09857L108 254 -408 -61.63 901 -55.90 0.0274
2023-11-07 2023-09-30 13F BOOKING HOLDINGS COM 09857L108 662 168 34.01 2,042 53.11 0.0668
2023-08-01 2023-06-30 13F BOOKING HOLDINGS COM 09857L108 494 20 4.22 1,334 6.05 0.0432
2023-04-24 2023-03-31 13F BOOKING HOLDINGS COM 09857L108 474 100 26.74 1,257 66.93 0.0457
2023-01-13 2022-12-31 13F BOOKING HOLDINGS COM 09857L108 374 -3 -0.80 754 21.65 0.0273
2022-10-31 2022-09-30 13F BOOKING HOLDINGS COM 09857L108 377 -132 -25.93 619 -30.45 0.0269
2022-08-08 2022-06-30 13F BOOKING HOLDINGS COM 09857L108 509 337 195.93 890 120.30 0.0275
2022-05-13 2022-03-31 13F BOOKING HOLDINGS COM 09857L108 172 12 7.50 404 5.21 0.0244
2022-02-14 2021-12-31 13F BOOKING HOLDINGS COM 09857L108 160 5 3.23 384 4.35 0.0377
2021-10-27 2021-09-30 13F BOOKING HOLDINGS COM 09857L108 155 0 0.00 368 8.55 0.0385
2021-08-16 2021-06-30 13F BOOKING HOLDINGS COM 09857L108 155 13 9.15 339 2.42 0.0319
2021-05-18 2021-03-31 13F BOOKING HOLDINGS COM 09857L108 142 142 331 0.0346
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.