부킹 홀딩스 주식회사
MX ˙ BMV ˙ US09857L1089
SecurityMX:BKNG / Booking Holdings Inc.
InstitutionGeoWealth Management, LLC
Latest Disclosed Ownership892 shares
Latest Disclosed Value $ 3,754,007
GeoWealth Management, LLC reports 11.36% increase in ownership of BKNG / Booking Holdings Inc.

On May 13, 2026 - GeoWealth Management, LLC filed a 13F-HR form disclosing ownership of 892 shares of Booking Holdings Inc. (MX:BKNG) valued at $3,754,007 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 801 shares of Booking Holdings Inc.. This represents a change in shares of 11.36% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F BOOKING HOLDINGS COM 09857L108 892 91 11.36 3,754 -12.49 0.1352
2026-02-17 2025-12-31 13F BOOKING HOLDINGS COM 09857L108 801 32 4.16 4,290 3.32 0.1581
2025-11-13 2025-09-30 13F BOOKING HOLDINGS COM 09857L108 769 359 87.56 4,152 74.97 0.1515
2025-08-13 2025-06-30 13F BOOKING HOLDINGS COM 09857L108 410 57 16.15 2,374 45.94 0.0927
2025-05-09 2025-03-31 13F BOOKING HOLDINGS COM 09857L108 353 -121 -25.53 1,626 -30.96 0.0654
2025-02-13 2024-12-31 13F BOOKING HOLDINGS COM 09857L108 474 46 10.75 2,355 30.69 0.0770
2024-11-12 2024-09-30 13F BOOKING HOLDINGS COM 09857L108 428 37 9.46 1,803 16.41 0.0636
2024-08-12 2024-06-30 13F BOOKING HOLDINGS COM 09857L108 391 126 47.55 1,549 61.08 0.0674
2024-05-15 2024-03-31 13F/A-1 BOOKING HOLDINGS COM 09857L108 265 62 30.54 961 0.0372
2024-02-13 2023-12-31 13F BOOKING HOLDINGS COM 09857L108 203 203 1 0.0595
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.