부킹 홀딩스 주식회사
MX ˙ BMV ˙ US09857L1089
SecurityMX:BKNG / Booking Holdings Inc.
InstitutionCFO4Life Group, LLC
Latest Disclosed Ownership211 shares
Latest Disclosed Value $ 886,903
CFO4Life Group, LLC reports 2.31% decrease in ownership of BKNG / Booking Holdings Inc.

On May 11, 2026 - CFO4Life Group, LLC filed a 13F-HR form disclosing ownership of 211 shares of Booking Holdings Inc. (MX:BKNG) valued at $886,903 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 216 shares of Booking Holdings Inc.. This represents a change in shares of -2.31% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F BOOKING HOLDINGS COM 09857L108 211 -5 -2.31 887 -23.49 0.1352
2026-02-06 2025-12-31 13F BOOKING HOLDINGS COM 09857L108 216 -1 -0.46 1,158 -1.19 0.1651
2025-11-07 2025-09-30 13F BOOKING HOLDINGS COM 09857L108 217 4 1.88 1,172 -4.87 0.1704
2025-08-08 2025-06-30 13F BOOKING HOLDINGS COM 09857L108 213 -148 -41.00 1,232 -25.83 0.1927
2025-04-30 2025-03-31 13F BOOKING HOLDINGS COM 09857L108 361 -15 -3.99 1,661 -11.13 0.2796
2025-02-10 2024-12-31 13F BOOKING HOLDINGS COM 09857L108 376 -8 -2.08 1,869 15.58 0.3284
2024-11-12 2024-09-30 13F BOOKING HOLDINGS COM 09857L108 384 -2 -0.52 1,617 5.89 0.2863
2024-07-31 2024-06-30 13F BOOKING HOLDINGS COM 09857L108 386 11 2.93 1,528 12.20 0.2872
2024-05-06 2024-03-31 13F BOOKING HOLDINGS COM 09857L108 375 -12 -3.10 1,362 -0.80 0.2472
2024-02-12 2023-12-31 13F/A-1 BOOKING HOLDINGS COM 09857L108 387 -1 -0.26 1,373 14.72 0.2621
2024-01-24 2023-12-31 13F BOOKING HOLDINGS COM 09857L108 387 -1 1,373 0.2621
2023-10-30 2023-09-30 13F BOOKING HOLDINGS COM 09857L108 388 196 102.08 1,197 130.89 0.2762
2023-08-07 2023-06-30 13F BOOKING HOLDINGS COM 09857L108 192 2 1.05 518 2.98 0.1112
2023-05-03 2023-03-31 13F BOOKING HOLDINGS COM 09857L108 190 -1 -0.52 504 30.99 0.1145
2023-02-03 2022-12-31 13F BOOKING HOLDINGS COM 09857L108 191 -11 -5.45 385 15.66 0.0818
2022-10-19 2022-09-30 13F BOOKING HOLDINGS COM 09857L108 202 0 0.00 332 -5.41 0.0884
2022-07-20 2022-06-30 13F BOOKING HOLDINGS COM 09857L108 202 8 4.12 351 -23.03 0.0871
2022-05-02 2022-03-31 13F BOOKING HOLDINGS COM 09857L108 194 0 0.00 456 -1.94 0.0957
2022-02-10 2021-12-31 13F BOOKING HOLDINGS COM 09857L108 194 -1 -0.51 465 0.43 0.0961
2021-10-12 2021-09-30 13F BOOKING HOLDINGS COM 09857L108 195 8 4.28 463 13.20 0.1078
2021-07-14 2021-06-30 13F BOOKING HOLDINGS COM 09857L108 187 0 0.00 409 -6.19 0.0944
2021-04-20 2021-03-31 13F BOOKING HOLDINGS COM 09857L108 187 0 0.00 436 4.81 0.1084
2021-01-12 2020-12-31 13F BOOKING HOLDINGS COM 09857L108 187 1 0.54 416 30.82 0.1193
2020-10-13 2020-09-30 13F BOOKING HOLDINGS COM 09857L108 186 0 0.00 318 7.43 0.1077
2020-07-15 2020-06-30 13F BOOKING HOLDINGS COM 09857L108 186 -3 -1.59 296 16.54 0.1137
2020-04-16 2020-03-31 13F BOOKING HLDGS COM 09857L108 189 -1 -0.53 254 -34.87 0.1358
2020-01-22 2019-12-31 13F BOOKING HLDGS COM 09857L108 190 -201 -51.41 390 -49.15 0.1649
2019-11-01 2019-09-30 13F BOOKING HLDGS COM 09857L108 391 -22 -5.33 767 -0.90 0.3439
2019-07-29 2019-06-30 13F BOOKING HLDGS COM 09857L108 413 36 9.55 774 17.63 0.3537
2019-04-22 2019-03-31 13F BOOKING HLDGS COM 09857L108 377 -2 -0.53 658 0.77 0.3083
2019-02-01 2018-12-31 13F BOOKING HLDGS COM 09857L108 379 229 152.67 653 119.13 0.2872
2018-10-25 2018-09-30 13F BOOKING HLDGS COM 09857L108 150 150 298 0.1321
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.