부킹 홀딩스 주식회사
MX ˙ BMV ˙ US09857L1089
SecurityMX:BKNG / Booking Holdings Inc.
InstitutionAppleton Partners Inc/ma
Latest Disclosed Ownership2,424 shares
Latest Disclosed Value $ 10,206
Appleton Partners Inc/ma reports 2.41% increase in ownership of BKNG / Booking Holdings Inc.

On April 28, 2026 - Appleton Partners Inc/ma filed a 13F-HR form disclosing ownership of 2,424 shares of Booking Holdings Inc. (MX:BKNG) valued at $10,206 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 9, 2026 disclosing 2,367 shares of Booking Holdings Inc.. This represents a change in shares of 2.41% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F BOOKING HOLDINGS INC COM CS 09857L108 2,424 57 2.41 10 -16.67 0.7119
2026-01-09 2025-12-31 13F BOOKING HOLDINGS INC COM CS 09857L108 2,367 166 7.54 13 9.09 0.8350
2025-11-05 2025-09-30 13F BOOKING HOLDINGS CS 09857L108 2,201 23 1.06 12 -8.33 0.7976
2025-07-22 2025-06-30 13F BOOKING HOLDINGS CS 09857L108 2,178 -94 -4.14 13 20.00 0.8922
2025-04-22 2025-03-31 13F BOOKING HOLDINGS CS 09857L108 2,272 -62 -2.66 10 -9.09 0.8089
2025-01-28 2024-12-31 13F BOOKING HOLDINGS CS 09857L108 2,334 -187 -7.42 12 10.00 0.8571
2024-10-01 2024-09-30 13F BOOKING HOLDINGS CS 09857L108 2,521 57 2.31 11 11.11 0.7812
2024-07-02 2024-06-30 13F BOOKING HOLDINGS CS 09857L108 2,464 89 3.75 10 12.50 0.7518
2024-04-01 2024-03-31 13F BOOKING HOLDINGS CS 09857L108 2,375 328 16.02 9 14.29 0.6687
2024-01-02 2023-12-31 13F BOOKING HOLDINGS CS 09857L108 2,047 35 1.74 7 16.67 0.5855
2023-10-03 2023-09-30 13F BOOKING HOLDINGS CS 09857L108 2,012 17 0.85 6 20.00 0.5515
2023-07-10 2023-06-30 13F BOOKING HOLDINGS CS 09857L108 1,995 576 40.59 5 66.67 0.4548
2023-04-10 2023-03-31 13F BOOKING HOLDINGS CS 09857L108 1,419 642 82.63 4 200.00 0.3348
2023-01-19 2022-12-31 13F BOOKING HOLDINGS CS 09857L108 777 -4 -0.51 2 -99.92 0.1483
2022-10-27 2022-09-30 13F BOOKING HOLDINGS CS 09857L108 781 -19 -2.38 1,283 -8.29 0.1283
2022-07-08 2022-06-30 13F BOOKING HOLDINGS CS 09857L108 800 -18 -2.20 1,399 -27.17 0.1323
2022-04-05 2022-03-31 13F BOOKING HOLDINGS CS 09857L108 818 -15 -1.80 1,921 -3.90 0.1570
2022-02-03 2021-12-31 13F BOOKING HOLDINGS CS 09857L108 833 -18 -2.12 1,999 -1.04 0.1505
2021-10-14 2021-09-30 13F BOOKING HOLDINGS CS 09857L108 851 -22 -2.52 2,020 5.76 0.1682
2021-07-07 2021-06-30 13F BOOKING HOLDINGS CS 09857L108 873 -28 -3.11 1,910 -9.00 0.1627
2021-04-19 2021-03-31 13F BOOKING HOLDINGS INC COM CS 09857L108 901 -34 -3.64 2,099 0.82 0.1951
2021-01-19 2020-12-31 13F BOOKING HOLDINGS INC COM CS 09857L108 935 -56 -5.65 2,082 22.83 0.2050
2020-10-14 2020-09-30 13F BOOKING HOLDINGS INC COM COM 09857L108 991 -38 -3.69 1,695 3.42 0.1872
2020-08-14 2020-06-30 13F BOOKING HOLDINGS INC COM COM 09857L108 1,029 -109 -9.58 1,639 7.05 0.1963
2020-05-04 2020-03-31 13F BOOKING HLDGS INC COM COM 09857L108 1,138 -238 -17.30 1,531 -45.82 0.2121
2020-01-13 2019-12-31 13F BOOKING HLDGS INC COM COM 09857L108 1,376 -20 -1.43 2,826 3.14 0.3104
2019-11-04 2019-09-30 13F BOOKING HLDGS INC COM COM 09857L108 1,396 -44 -3.06 2,740 1.48 0.3308
2019-07-25 2019-06-30 13F BOOKING HLDGS INC COM COM 09857L108 1,440 -8 -0.55 2,700 6.85 0.3337
2019-04-17 2019-03-31 13F BOOKING HLDGS INC COM COM 09857L108 1,448 -10 -0.69 2,527 0.64 0.3349
2019-01-17 2018-12-31 13F BOOKING HLDGS INC COM COM 09857L108 1,458 -80 -5.20 2,511 -17.70 0.3760
2018-10-09 2018-09-30 13F BOOKING HLDGS INC COM COM 09857L108 1,538 -37 -2.35 3,051 -4.45 0.4062
2018-08-08 2018-06-30 13F BOOKING HLDGS INC COM COM 09857L108 1,575 -20 -1.25 3,193 -3.77 0.4572
2018-04-11 2018-03-31 13F BOOKING HLDGS INC COM COM 09857L108 1,595 1,595 3,318 0.5035
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.