Amazon.com, Inc.
MX ˙ BMV ˙ US0231351067
SecurityMX:AMZN / Amazon.com, Inc.
InstitutionSfmg, Llc
Latest Disclosed Ownership106,034 shares
Latest Disclosed Value $ 22,083,650
Sfmg, Llc ownership in AMZN / Amazon.com, Inc.

On May 12, 2026 - Sfmg, Llc filed a 13F-HR form disclosing ownership of 106,034 shares of Amazon.com, Inc. (MX:AMZN) valued at $22,083,650 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 104,800 shares of Amazon.com, Inc.. This represents a change in shares of 1.18% during the quarter.

Sfmg, Llc has a history of taking positions in derivatives of the underlying security (AMZN) in the form of stock options. The firm currently holds call options representing 5,000 of underlying shares valued at $1,041,350 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:AMZN / Amazon.com, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F AMAZON COM COM 023135106 106,034 1,234 1.18 22,084 -8.71 1.4912
2026-02-10 2025-12-31 13F AMAZON COM COM 023135106 104,800 1,474 1.43 24,190 6.62 1.6216
2025-11-13 2025-09-30 13F AMAZON COM COM 023135106 103,326 4,468 4.52 22,687 4.61 1.5727
2025-08-12 2025-06-30 13F AMAZON COM COM 023135106 98,858 3,342 3.50 21,689 19.35 1.6278
2025-05-09 2025-03-31 13F AMAZON COM COM 023135106 95,516 -1,304 -1.35 18,173 -14.45 1.4341
2025-02-11 2024-12-31 13F AMAZON COM COM 023135106 96,820 1,360 1.42 21,241 19.43 1.6746
2024-11-25 2024-09-30 13F AMAZON COM COM 023135106 95,460 -2,950 -3.00 17,787 -6.47 1.4419
2024-08-14 2024-06-30 13F AMAZON COM COM 023135106 98,410 -3,293 -3.24 19,018 3.66 1.6535
2024-05-07 2024-03-31 13F AMAZON COM COM 023135106 101,703 -764 -0.75 18,345 17.84 1.5771
2024-01-30 2023-12-31 13F AMAZON COM COM 023135106 102,467 -1,440 -1.39 15,569 17.87 1.4426
2023-11-06 2023-09-30 13F AMAZON COM COM 023135106 103,907 2,234 2.20 13,209 -0.35 1.3576
2023-08-14 2023-06-30 13F AMAZON COM COM 023135106 101,673 1,032 1.03 13,254 27.50 1.3638
2023-05-01 2023-03-31 13F AMAZON COM COM 023135106 100,641 7,491 8.04 10,395 32.86 1.1196
2023-01-25 2022-12-31 13F AMAZON COM COM 023135106 93,150 6,515 7.52 7,825 -20.01 0.8684
2022-10-20 2022-09-30 13F AMAZON COM COM 023135106 86,635 1,966 2.32 9,781 8.76 1.1415
2022-08-08 2022-06-30 13F AMAZON COM COM 023135106 84,669 80,596 1,978.79 8,993 -32.27 1.0433
2022-04-21 2022-03-31 13F AMAZON COM COM 023135106 4,073 265 6.96 13,277 4.56 1.3127
2022-01-31 2021-12-31 13F AMAZON COM COM 023135106 3,808 -2 -0.05 12,698 1.45 1.2342
2021-11-01 2021-09-30 13F AMAZON COM COM 023135106 3,810 128 3.48 12,516 -1.19 1.3884
2021-08-06 2021-06-30 13F AMAZON COM COM 023135106 3,682 98 2.73 12,667 14.23 1.4070
2021-05-03 2021-03-31 13F AMAZON COM COM 023135106 3,584 259 7.79 11,089 2.40 1.2857
2021-02-02 2020-12-31 13F AMAZON COM COM 023135106 3,325 726 27.93 10,829 32.32 1.3732
2020-11-12 2020-09-30 13F AMAZON COM COM 023135106 2,599 99 3.96 8,184 18.66 1.1288
2020-08-03 2020-06-30 13F AMAZON COM COM 023135106 2,500 433 20.95 6,897 71.14 0.9827
2020-05-08 2020-03-31 13F AMAZON COM COM 023135106 2,067 540 35.36 4,030 42.81 0.6043
2020-02-05 2019-12-31 13F AMAZON COM COM 023135106 1,527 -141 -8.45 2,822 -2.52 0.3452
2019-11-12 2019-09-30 13F/A-1 AMAZON COM COM 023135106 1,668 19 1.15 2,895 -9.64 0.3919
2019-10-29 2019-09-30 13F AMAZON COM COM 023135106 1,668 19 2,895 0.3919
2019-08-05 2019-06-30 13F AMAZON COM COM 023135106 1,649 -33 -1.96 3,204 6.98 0.4348
2019-05-13 2019-03-31 13F AMAZON COM COM 023135106 1,682 -241 -12.53 2,995 14.71 0.4330
2019-02-12 2018-12-31 13F AMAZON COM COM 023135106 1,923 249 14.87 2,611 -6.35 0.4223
2018-11-15 2018-09-30 13F AMAZON COM COM 023135106 1,674 -69 -3.96 2,788 4.07 0.4287
2018-08-08 2018-06-30 13F AMAZON COM COM 023135106 1,743 211 13.77 2,679 20.84 0.4342
2018-05-10 2018-03-31 13F AMAZON COM COM 023135106 1,532 209 15.80 2,217 43.31 0.3758
2018-02-09 2017-12-31 13F AMAZON COM COM 023135106 1,323 209 18.76 1,547 44.44 0.2568
2017-11-07 2017-09-30 13F AMAZON COM COM 023135106 1,114 61 5.79 1,071 5.10 0.2093
2017-08-07 2017-06-30 13F AMAZON COM COM 023135106 1,053 62 6.26 1,019 15.93 0.2113
2017-05-01 2017-03-31 13F AMAZON COM COM 023135106 991 51 5.43 879 24.68 0.1779
2017-02-10 2016-12-31 13F AMAZON COM COM 023135106 940 228 32.02 705 18.29 0.1503
2016-12-09 2016-09-30 13F AMAZON COM COM 023135106 712 -48 -6.32 596 9.56 0.1308
2016-08-13 2016-06-30 13F AMAZON COM COM 023135106 760 760 6.74 544 -8.72 0.1215
2015-08-12 2015-06-30 13F AMAZON COM COM 023135106 0 -705 -100.00 0 -100.00
2015-05-11 2015-03-31 13F AMAZON COM COM 023135106 705 705 262 0.0212
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-12 2026-03-31 13F AMAZON COM COM Call 5,000 -54.55 1,041 279.93 n/a n/a n/a
2026-02-10 2025-12-31 13F AMAZON COM COM Call 11,000 274 n/a n/a n/a
2024-01-30 2023-12-31 13F AMAZON COM COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-11-06 2023-09-30 13F AMAZON COM COM Call 12,000 -60.00 73 -68.14 n/a n/a n/a
2023-08-14 2023-06-30 13F AMAZON COM COM Call 30,000 -0.66 227 172.29 n/a n/a n/a
2023-05-01 2023-03-31 13F AMAZON COM COM Call 30,200 0.00 83 62.75 n/a n/a n/a
2023-01-25 2022-12-31 13F AMAZON COM COM Call 30,200 49.50 51 -78.66 n/a n/a n/a
2022-10-20 2022-09-30 13F AMAZON COM COM Call 20,200 1.00 239 -52.30 n/a n/a n/a
2022-08-08 2022-06-30 13F AMAZON COM COM Call 20,000 501 n/a n/a n/a
2021-11-01 2021-09-30 13F AMAZON COM COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-08-06 2021-06-30 13F AMAZON COM COM Call 300 168 n/a n/a n/a
2021-02-02 2020-12-31 13F AMAZON COM COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-11-12 2020-09-30 13F AMAZON COM COM Call 200 233 n/a n/a n/a
2018-08-08 2018-06-30 13F AMAZON COM COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2018-05-10 2018-03-31 13F AMAZON COM COM Call 100 27 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.